Nansi inguqulo emfushane: ngo-2026 inani labalandeli aliselona elinquma ukuthi ngubani obona okuthunyelwe kwakho. Ama-feed ezincomo, ukusesha ngaphakathi kwezinhlelo kanye nokwabelana okuyimfihlo yilokho okwenzayo. Lolo shintsho olulodwa luchaza cishe zonke ezinye izitayela kulolu hlu.
TLDR: Postela abantu abakangabalandeli bakho, bhala izihloko eziphendula imibuzo eseshekayo, futhi uphathe ama-DM nokulondoloza njengophawu lwakho lwangempela lokuxhumana. Konke okunye ukuhluka kwalokhu kuthathu.
1. Ukufinyelela kumlandeli ngamunye kuya kwehla, futhi leyo akuyona inombolo okufanele uyibheke
Ama-akhawunti amaningi esiwabonayo athola ukufinyelela okuncane kumlandeli ngamunye unyaka ngamunye. Leyo nombolo ibukeka isabisa kodwa empeleni ayisho lutho manje.
Inombolo ebalulekile ukufinyelela kubantu abangabalandeli bakho. Ku-Instagram, TikTok futhi ngokuya ku-LinkedIn, okuthunyelwe okusebenza kahle ehoreni lokuqala kusunduzelwa kubantu abangabalandeli kungakhathaliseki ubukhulu be-akhawunti yakho.
Okufanele ukwenze: hlukanisa umbiko wakho ube ukufinyelela kwabalandeli nokufinyelela kwabangabalandeli. Uma ukufinyelela kwabangabalandeli kukhuphuka, okuqukethwe kwakho kuyasebenza noma igrafu yabalandeli bakho ibukeka imcwecwe. I-analytics ye-Mydrop i-analytics ihlukanisa ukufinyelela ngomthombo ngohlelo ngalunye ukuze ubone ukuthi iyiphi ingxenye ehambayo.
2. Ukusesha ngaphakathi kwezinhlelo manje kungumthombo wangempela wokuvakasha
Abantu bafuna izinto ku-TikTok, Instagram naku-Pinterest njengoba bebenzela ku-Google. Lokho kusho ukuthi umugqa wokuqala weshidi lakho wenza umsebenzi we-SEO.
Izinguquko ezintathu eziphathekayo:
- Bhala igama langempela umuntu angalithayipha eshidini lakho nasekubhalweni okusesikrinini, hhayi inguqulo ehlakaniphile yalo.
- Beka isihloko emizuzwaneni emithathu yokuqala yevidiyo, sikhulunywe futhi sibhalwe.
- Sebenzisa amagama efayela ne-alt text echaza okuqukethwe ngokusobala.
Sihlanganise uhlangothi lwamasu ku-indlela yokulungisa ukusesha kwe-social media. Itrendi okufanele uyiqonde: i-post manje inomsila omude uma iphendula umbuzo, futhi ayinawo nhlobo uma ingaphenduli.
3. Ividiyo emfushane yaba yinde
Ubude obunqobayo bukhuphuke kuzo zonke izinhlelo. Ama-clip angaphansi kwemizuzwana engu-15 asasebenza ekuzijabuliseni, kodwa amavidiyo abamba ukunakwa futhi aqhube ukulondoloza asondela emzuzwini owodwa, kwesinye isikhathi emibili.
Isizathu silula: izinhlelo zilungiselela isikhathi sokubukwa, futhi ividiyo yemizuzwana engu-45 egcina u-70% wababukeli ihlula ividiyo yemizuzwana engu-10 ebukwa kabili. Hlola ifomethi eyodwa ende ngeviki bese uqhathanisa isikhathi sokubukwa esimaphakathi, hhayi ukubukwa.
4. Ama-DM nokulondoloza kuthathe indawo yamazwana njengophawu oluthembekile
Ukwabelana kuye kwaba yimfihlo. Abantu bathumela i-post kumngane esikhundleni sokumbhala emazwaneni, futhi bayalondoloza esikhundleni sokulayika.
Lokho kunemiphumela emibili. Izibalo zakho zamazwana zibukeka zingalungile kunalokho okuqukethwe kwakho, futhi i-i-inbox yakho ye-social manje yilapho izingxoxo zokuthenga zenzeka khona. Uma kungekho obuka ama-DM, uphuthelwa ingxenye yokuxhumana egcina iguqulela ekuthengeni.
Isinyathelo esiphathekayo: qeda izikhala ngesizathu sokuthumela noma sokulondoloza ("londoloza lokhu ngomcimbi wakho olandelayo weklayenti") esikhundleni sika "bhala umbono wakho ngezansi".
5. I-AI isuke ekubhaleni imibono yakho iya ekuqhubeni umugqa wakho wokukhiqiza
Inguqulo ka-2025 ye-AI kwezokuxhumana kwakuwu "ngibhalele isihloko". Yakhiqiza okuthunyelwe okuyisicaba, okusobala ukuthi kujwayelekile futhi izithameli zafunda ukukubona ngokushesha.
Inguqulo ka-2026 ithule futhi ilusizo kakhulu: i-AI iphethe ingxenye ephindaphindayo yomsebenzi. Ukuguqula umbono owodwa ube izinhlobo eziyisishiyagalolunye ezihambisana nezinhlelo, ukukhiqiza okusalungiswa okuzowubhala, ukumaka nokuhlunga amazwana angenayo, nokubhala izimpendulo umuntu azigunyazayo.
Umthetho esilokhu sibuyela kuwo: vumela i-AI yenze ubuningi, gcina umuntu ephethe izwi. Amathuluzi e-AI okuqukethwe e-Mydrop kanye nokudala okuningi kwakhelwe lokho kwehlukaniswa, futhi incazelo eningi ikwi-indlela yokusebenzisa i-AI ekuphatheni i-social media.
6. Ukuvumelana kuhlula ukuvama, futhi izinhlelo zivuza inguqulo eyisicefe
Ama-akhawunti athumela kathathu noma kane ngeviki unyaka wonke adlula ama-akhawunti athumela nsuku zonke amasonto ayisithupha bese enyamalala. Lokhu akukona okusha, kodwa igebe lakhula njengoba ama-feed eba ngokwengeziwe aqondiswe ezincomweni: i-akhawunti engavumelani inika i-algorithm ayikho iphethini okufanele iyifunde.
Khetha isigqi ongasibamba ngenyanga ematasa, usibeke ku-khalenda lokuqukethwe, futhi usivikele.
7. Ukusebenza kwezinhlelo eziningi kuyekile ukusho ukuthumela okufanayo kuzo zonke
Okuthunyelwe okufanayo kuzo zonke izinhlelo akusebenzi kahle manje, ngoba ifeed ngayinye ilungiselelwe ifomethi yayo yendabuko. Umbono ofanayo usahamba, kodwa ukupakishwa akukwazi.
Umbono owodwa, amaphakheje amane:
| Uhlelo | Umbono ofanayo, iphakheji lendabuko |
|---|---|
| I-carousel enomvuzo kuslayidi 1 | |
| Okuthunyelwe okufushane, inombolo eyodwa eqondile, ayikho isixhumanisi emzimbeni | |
| TikTok | Ividiyo yokukhuluma, umbuzo emizuzwaneni emithathu yokuqala |
| Igrafu emile enomusho oseshekayo njengesihloko |
Izitayela ongazishaya indiva
- Yonke i-app entsha ethulwayo. Linda i-app iphile amakota amabili futhi izithameli zakho ziyikhulume ngaphandle kokucelwa.
- I-audio ethrendayo engahambisani nawe. Ukufinyelela ngaphandle kokufaneleka akuguquleli ekuthengeni.
- Izingqophamlando zezibalo zabalandeli. Ziyize manje njengoba ukusabalalisa kungasekelwe kubalandeli.
- Izinkolelo ngezikhathi zokuthumela. Idatha yakho yezithameli ihlula noma yiliphi ishadi lezikhathi "ezingcono" elishicilelwe. Bheka ukwehlukana kwehora ngalinye esikhundleni salokho.
Indlela yokuthola ukuthi yiziphi kulezi eziyiqiniso kwi-akhawunti yakho
Yenza lokhu kanye ngekota, kuthatha cishe ihora:
- Donsa izinsuku ezingama-90 ezidlule nezingama-90 ezingaphambi kwalokho, ngohlelo ngalunye.
- Qhathanisa izinto ezine: ukufinyelela kwabangabalandeli, isikhathi sokubukwa esimaphakathi, ukulondoloza, ama-DM.
- Qaphela ukuthi iyiphi ifomethi ehambile kakhulu ngalinye uhlangothi.
- Shintsha into eyodwa ekhalendeni lakho ngokusekelwe kumuntu ohamba kakhulu, hhayi zozine.
Leyo yonke indlela. Itrendi ibalwa kuphela uma ivele ezinombolweni zakho, futhi ukuthi kuhle kubukeka kanjani kuhluka kakhulu ngemboni ukuthi izilinganiso ezibolekiwe zizokudukisa.
Qala ikota yakho elandelayo ngokuqhuba lokho kuqhathanisa, bese wakha kabusha inyanga eyodwa yokuqukethwe uzungeze ifomethi eyodwa ezuze kakhulu. Uma ufuna ukuqhathanisa konke endaweni eyodwa esikhundleni sama-dashboard amane ezinhlelo, misa amabrendi akho ku-Mydrop bese uwadonsa kumbiko owodwa.
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