Okwamanje uchitha u-30% weviki lakho ukopisha amacaption, ushintsha usayizi wempahla, futhi uhlola kabili izidingo zepulatifomu. Yimisebenzi engeyeki lutho emyalezweni webhrandi yakho. Ihora ngalinye elichithwa ekusetheni ngesandla liyihora elintshontshwe esicebweni esishintsha izinto ngempela. Ungalibuyisa leso sikhathi: yeka ukushicilela ngesandla okuthambekele ephutheni, uye ohlelweni lwama-template olukhulayo nawe. Luzogcina ibhrandi yakho iphephile, iqembu lakho lizolile, nokushicilelwayo kuzofana.
Kafushane: Ama-template yiwo umehluko phakathi komsebenzi wesandla nokuqondisa ibhrandi ngempela.
Amaqembu emakethe avame ukucwila ku-"ntela yokusetha": lokho kukhathazeka okuhlala kukhona, kokuthi ushintsho lwamaminithi okugcina luzophula i-post, noma ilungu leqembu lizokhohlwa umthetho obalulekile webhrandi. Ukukhululeka kufika lapho ushintsha umzamo wesandla ngamaphethini aphindaphindwayo, agunyazwe kusengaphambili, asebenza nje. Uma iqembu lakho lisabeka "isetha" ama-post, awuyona ingxenye yezentengiselwano, uyinkampani yokufaka idatha ngesandla.
Inkinga yangempela efihlekile ngaphansi
Amaqembu amaningi athatha kancane izindleko ezifihlekile zokukhathala "kokulungisa ngesandla". Akukhona nje ngesikhathi; kukhona nomthwalo wengqondo ophethwe abantu bakho abahamba phambili. Uma i-post ngayinye ye-social idinga umjikelezo omusha wokufometha, ukumaka nokuqondisa ukugunyaza, awuhambi kancane nje. Wandisa nezindawo zephutha lomuntu.
Inkinga yangempela: Kungani "okwenziwe ngokukhethekile" kudala isiphithiphithi. Ama-ejensi amaningi akholelwa ukuthi i-post ngayinye kumele ibe yinto eyingqayizivele eyenziwe ngezandla. Iqiniso? Leso sifiso "sokuhluka" yilokho okukuvimbela ukufana okudingekayo ekubeni nesithunzi sangempela sebhrandi.
Uma uphatha amabhrandi amaningi, iziteshi nezimakethe, umsebenzi wesandla uba yisinkinga yokulandela imithetho. Uphetha ngamadokhumenti ahlakazekile, imininingwane yephimbo lebhrandi eshodayo, namaqembu ezomthetho angcwatshwe unomphela emaketangeni e-imeyili.
Iphutha elivamile: Isiphosiso sokuthi "Wonke Umuntu Enze Akuthandayo". Uma ilungu ngalinye leqembu lidala indlela yalo yokusebenza nefomethi yempahla, idatha yakho yokubika iyalahleka, futhi ibhrandi yakho iyabhekana nengozi.
Ukuze ulungise lokhu, yeka ukucabanga ngama-post njengemisebenzi eyodwa eyodwa. Qala ukucabanga ngawo njengemiphumela ephindaphindwayo yenqubo Eqinisekiswe Yisistimu. Umgomo ukuhlukanisa inkomba yobuciko nomthwalo wezokuphatha.
Nakhu okufanele ukwenze kufane namuhla ukuze uthole ukukhululeka ngokushesha:
- Izincazelo Zempahla: Yenza izilinganiso zesithombe, amafomethi amafayela nezidingo zokuxazulula zifane kanye, bese uzigcina ku-template ukuze zingaphindi zihlolwe kabili.
- Amasango Okugunyaza: Chaza imijikelezo yakho yokubuyekeza ngohlobo lokuqukethwe, hhayi nge-post ngayinye, ukuze abathintekayo bezomthetho nebhrandi bagxile kuphela kuma-20% anengozi enkulu.
- Okuhlukile Kwepulatifomu Ngayinye: Setha kusengaphambili uhlaka lwekhapsheni nemikhawulo yezinhlamvu yesiteshi ngasinye, ukuze iqembu lakho lingadingi ukubheka imibhalo njalo lapho lakha i-post.
Uma ungayenzi ifane i-80%, okuyifomethi, ukulandela imithetho nemikhawulo yepulatifomu, ngeke uzuze isikhathi sokugxila kuma-20% aqhuba ukuxhumana ngempela: inkomba yobuciko. Ukuya kuma-template akusho ukucindezela ubuciko. Kusho ukuqeda isisindo sezokuphatha esiwuvalayo. Ushintshisana umsebenzi onzima wesandla ngamandla esakhiwo.
Kungani indlela endala iphuka lapho inani likhula
Ukukhulisa okushicilelwayo kwe-social kuvame ukuqala njengomzamo weqembu, kodwa kuphele kunjengomdlalo wokudlulisa umlayezo uguquke ngokungafuni. Uma uphatha iziteshi ezintathu, ungahlola yonke imininingwane ngesandla. Uma uphatha iziteshi ezingamashumi amathathu emazingeni esikhathi amahlanu, kumabhrandi amaningi, leyo ndlela "yokwenziwa ngokukhethekile" iba yisikweletu esibulala idumela lebhrandi yakho.
Imifantu iqala incane. Umphathi osaqala ukhohlwa ukufaka isitatimende sendawo ku-post esifundeni se-EMEA. Umphathi womphakathi usebenzisa umbala webhulu ongalungile ku-graphic ngoba ikhithi yebhrandi ingcwatshwe efolderini akekho oyihlolayo. Bese iqembu lezomthetho lingenelela ngoba i-post iphume ngaphandle kophawu lokulandela imithetho olufanele.
Awehluleki nje ukuposta. Uqongelela isikweletu sokuxhumanisa. Ukungenelela ngesandla ngakunye kuyindawo yengozi enkulu. Isikhathi ngasinye lapho umuntu kumele akhumbule "ukuhlola imihlahlandlela", ingozi yephutha iyakhula ngokushesha.
Amaqembu amaningi aluthatha kancane: Umthwalo wengqondo omkhulu wokushintsha phakathi kwemodi ethi "umdali wokuqukethwe" nemodi ethi "ohlola ukulandela imithetho" ku-post ngayinye.
Ezingeni lebhizinisi elikhulu, indlela "eyenziwa ngezandla" ayiyona uphawu lobuhle. Isho ukuthi inqubo ayikaqiniswa. Uma indlela yakho yokusebenza incike ebuqhawini bamalungu eqembu ngamanye ukuze abambe amaphutha, usuku olubi noma ikhefu lokugula elilodwa liyanele ukuletha inkinga ebhrandini.
| Isici | Ukusetha Ngesandla | Okuholwa Yi-Template |
|---|---|---|
| Isikhathi Sokusetha | Imizuzu eyi-15-20 ngo-post ngamunye | < 2 imizuzu ngo-post ngamunye |
| Ingozi Yephutha | Ephezulu (umuntu angakhohlwa) | Iphansi (kuphoqelelwa yisistimu) |
| Ingozi Yokulandela Imithetho | Kudingeka ukuhlolwa ngesandla | Amaphethini agunyazwe kusengaphambili |
| Ukwamukelwa Kwamalungu Amasha | Kunzima ukufunda ekuqaleni | Ukufana ngokushesha |
Indlela yokusebenza elula
Uma ufuna ukuphunyuka emgibeni wokusetha ngesandla, hlukanisa isicebo sakho sobuciko nokwenza kwakho kwezokuphatha. Lena iyi-Modeli ye-C.A.P.: Configure (lungisa), Apply (sebenzisa), Publish (shicilela). Uyeka ukuqamba isondo kabusha kumkhankaso ngamunye. Wakha isondo kanye, bese iqembu lakho liligibela.
Lapha amaphethini Aqinisekiswe Yisistimu aba ngabangane bakho abakhulu. Uma usebenzisa into efana nama-Calendar Template e-Mydrop, uvala lokho okungenakuxoxiswana ngakho: izitatimende ezidingekayo, osayizi bezithombe abathile, ama-hashtag agunyazwe nokuqondiswa kokugunyaza okuphoqelekile. Iqembu lakho alisaqageli. Lifaka nje izikhala.
- Configure (Lungisa): Chaza "Iphethini Yegolide" yohlobo oluthile lwe-post (isibonelo, ukwethulwa komkhiqizo, ubufakazi beklayenti noma isibuyekezo sasesonto).
- Apply (Sebenzisa): Khetha leli template uma uvula ikhalenda lakho. Ingqondo yesistimu, abagunyazayo nezidingo zebhrandi sezivele zifakiwe.
- Publish (Shicilela): Faka okuqukethwe okuthile, cofa i-schedule, bese uthembela ekutheni imithetho engaphansi isivele ilinda isango.
Umthetho wokusebenza: Uma iqembu lakho lisabeka "isetha" ama-post, awuyona ingxenye yezentengiselwano, uyinkampani yokufaka idatha ngesandla.
Uma wenza ama-80 ekhulwini omsebenzi oyizokuphatha kuphela ufane, uvula indlela yama-20 ekhulwini adinga ukukhanya komuntu ngempela. Uma ama-template ephatha ukulandela imithetho nokufometha, iqembu lakho alisakhathazeki nge-"ntela yokusetha". Lingagxila enkombeni yobuciko, esizindeni sezethameli, nasengxoxweni eqala ngemva kokuba i-post iphumile.
Lokhu akukhona ngokususa ukubheka komuntu. Kungokubeka ukunaka komuntu lapho kunikeza inani ngempela. Awudingi isicebisi esiphezulu ahlola okwesinkulungwane ukuthi isitatimende esifanele sikhona ekhapsheni yini. Udinga ukuthi babheke idatha yokuxhumana ukuze bathole ukuthi kungani umkhankaso wakho wokugcina udlule isilinganiso.
Uma uguqukela esikweni lokuqala nge-template, awonge nje isikhathi. Wakha uhlelo oluvumela ibhrandi yakho ukukhula ngaphandle kokulahlekelwa yisiginali yayo. Imisebenzi yezentengiselwano esebenza kahle kakhulu iyidikayo, ebikezelekayo, futhi ifana ngokumangalisayo. Noma yini enye iwumsindo nje.
Lapho i-AI nokwenza ngokuzenzakalelayo kusiza ngempela
Iphutha amaqembu amaningi alenzayo ukunikeza yonke inqubo yobuciko ku-AI, alindele ukuthi iphume igolide ngenkathi elele. Eqinisweni, into esebenza kahle kakhulu ukuzenzakalelayo ukususa ukungqubuzana phakathi komcabango omuhle nempahla eshicilelwe, ephephile ebhrandini. Sebenzisa ukuzenzakalelayo emisebenzini engadingi uzwelo lomuntu noma ukuqonda kwebhrandi, njengokuqondisa, izibuyekezo zesimo nokuhlola ukulandela imithetho. Uma wakha ukuzenzakalelayo, ufaka izinkomba ezinhle zeqembu lakho emshinini ongakhathali futhi ongakhohlwa isitatimende sezomthetho.
Umthetho wokusebenza: Uma umsebenzi udinga ukucofa okungaphezu kwezintathu ukuze usethwe njalo, wakhele ukuzenzakalelayo.
Cabanga ngale ndlela: ukuzenzakalelayo yisiphephelo esigcina isakhiwo simile ngenkathi usebenza ekuhlobiseni kwangaphakathi. Ungalungisa izindlela zakho zokusebenza ukuze zihambise ama-post ngokuzenzakalelayo phakathi kwamabhakede esimo, zazise amalungu athile eqembu uma idrafti isilungile, noma ziqondise okuqukethwe ngeziteshi zokugunyaza ezidingekayo ngokuya ngohlobo lokuqukethwe noma isifunda esihlosiwe. Lokhu kugcina umsebenzi uhamba, ngaphandle kokuthi udlale umphathi wephrojekthi ku-inbox yakho ye-imeyili noma kusofthiwe yokulandelela amaphrojekthi.
- Isiqalo: Idrafti entsha yokuqukethwe idalwe kufolda yomkhankaso.
- Isenzo: I-Mydrop iqondisa idrafti kumphathi wesifunda ukuze ayibuyekeze kuqala.
- Isenzo: Umongo wokugunyaza uhlala unamathiselwe endleleni yokusebenza, ukuze impendulo yezomthetho nebhrandi ingalahleki.
- Isinyathelo Sokugcina: Uma igunyaziwe, i-post ihamba ngokuzenzakalelayo iye emgceni oshejuliwe weziteshi ezihlosiwe.
Lokhu kudala indlela ecacile, ebonakalayo esuka kudrafti iye ekushicilelweni, ngakho iqembu lakho alisazibuzi ukuthi ingxenye yokuqukethwe imisiwe, igunyaziwe noma ikhohliwe. Umbuzo othi "iphi leyo post?" uyeke ukubakhona.
Iphutha elivamile: Ukwakha ukuzenzakalelayo okuyinkimbinkimbi ngokweqile, okunamagatsha amaningi emibandela. Uma ukuzenzakalelayo kwakho kufana nesitsha se-spaghetti, akekho ozokukholelwa, futhi iqembu lakho lizobuyela kuma-spreadsheet esandla ukuze lizizwe "liyalawula". Qala kancane, gcina ingqondo ilandelana, bese wengeza ubunzima kuphela lapho inani lidinga.
Izilinganiso ezifakazela ukuthi uhlelo luyasebenza
Uma ushintsha ekushicileleni okwenziwe ngokukhethekile, ngesandla, uye endaweni eholwa yi-template nokuzenzakalelayo, inzuzo iyabonakala masinyane, kodwa ivame ukufihlwa umsindo wemisebenzi yansuku zonke. Kudingeka ulinganise izinto ezifanele ukuze ubone ukuthi uhlelo lwakho olusha luyayinciphisa yini intela yezokuphatha. Beka eceleni izilinganiso ezibukeka kahle kuphela, njengenani eliphelele lama-post ashicilelwe, bese ugxila ekusebenzeni kahle kwangaphakathi kweqembu lakho.
Ibhokisi le-KPI:
- Isikhathi-Sokushicilela: Landelela amahora phakathi kwe-brief yokuqala yobuciko nesikhathi i-post eya ngaso ku-feed ephilayo. Uhlelo oluphumelelayo kufanele lubone ukwehla okungu-30% kuya ku-50% ekota yokuqala.
- Imijikelezo Yokubuyekeza: Hlola kangaki i-post ihamba phakathi kwesimo esithi "Ekubuyekezweni" nesithi "Idrafti". Izinombolo eziphezulu lapha zikhomba imihlahlandlela engacacile noma ama-template angahlanzekile.
- Inkomba Yesivimbo Sokugunyaza: Linganisa ukuthi ama-post ahlala isikhathi esingakanani emgqeni wokugunyaza. Uma le nombolo iphezulu, "abalinganiseli bebhrandi" bakho baba yisivimbo sakho esikhulu.
- Izinga Lezimpawu Zokulandela Imithetho: Inani lama-post amakwe ngabezomthetho noma ibhrandi ngemva kokushicilelwa. Indlela yokuqala-nge-template kufanele ilehlise le nombolo iye ku-zero ngokuvimbela amafomethi angalandeli imithetho ukuthi afinyelele esigabeni sokushejula.
Njengoba ulungisa uhlelo lwakho, sebenzisa lolu hlu lokuhlola ukuhlola inqubo yakho yamanje, futhi uqinisekise ukuthi uhlelo lwakho olusha lusebenza njengongqimba oluvikelayo, hhayi nje enye iseti yemithetho.
- Ingabe ifomethi ngayinye yomkhankaso ephindaphindwayo inayo i-template ehambisanayo?
- Ingabe abagunyazayo bakho abakhulu bachazwe kahle endaweni yokusebenza ye-Mydrop?
- Ingabe umongo wakho wokugunyaza (amanothi ezomthetho, izinguquko zebhrandi) ugcinwa eduze ne-post?
- Ingabe ubuyekeza ukubuka kwe-"Health" njalo ngeviki ukuze ubone lapho ama-post abambeka khona?
- Ingabe ugcine ama-template angasahambisani nemihlahlandlela yakho yebhrandi yamanje?
Ekugcineni, umgomo wakho ukufinyelela esimweni lapho inqubo ichazwe kahle kangangokuthi iqembu ligxila kulokho elikwenza kahle kakhulu: ukudala okuqukethwe okuthinta izethameli. Uma uyeka ukuphatha umsebenzi wesandla wokushicilela, uthola ngokuzumayo isikhala sengqondo sokuthuthukisa ikhwalithi yokuqukethwe uqobo.
Ukusuka ku-"nkampani yokufaka idatha ngesandla" ukuya ku-"ngxenye yezentengiselwano yesicebo" kwenzeka lapho uyeka ukuphatha i-post ngayinye njengesenzakalo esihlukile, uqale ukuphatha ukushicilela njengomphumela obikezelekayo ohlezi ngezindinganiso. Ama-template awabulali ubuciko. Abulala isisindo sezokuphatha esiwuvalayo.
Umkhuba wokusebenza owenza ushintsho luqine
Ukwenza kufane akwehluleki ngoba iqembu lakho alinakho ukuzibophezela, kodwa ngoba indlela yakho yokusebenza ayinayo indawo eyodwa yeqiniso. Uma ama-template akho ehlala kudokhumenti elabelwanayo noma entanjeni yesiteshi se-Slack, kungcono angabikho. Umkhuba owehlukanisa amaqembu asebenza kahle nalawo asancwila ekudonseni kwezokuphatha ukuphatha umtapo wama-template njengomkhiqizo ophilayo, othuthukayo.
NgoMsombuluko ngamunye, umholi wakho wokuqukethwe kufanele abuyekeze ama-post aphumelele kakhulu esonto elidlule, abuze: Ingabe lokhu kungaba i-template? Uma impendulo ithi yebo, yakhe emtapweni wama-template ekhalenda ye-Mydrop. Uma wenza i-template ibe yindawo eyinhloko iqembu lakho elisebenza kuyo, uyeka ukuphatha abantu, uqale ukuphatha uhlelo.
Umthetho wokusebenza: Uma umsebenzi wenzeka ngaphezu kwamabili ngesonto, ukhona ku-template. Uma wenzeka nsuku zonke, ukhona endleleni yokusebenza ezenzakalelayo.
Ukukhipha iqembu lakho emshinini wokuchitha isikhathi ngesandla, qala ngokuguqula lokhu kube yinqubo yangaphakathi. Kufanele uyeke ukwamukela "okwenziwe ngokukhethekile" njengesizathu sokungasebenzi kahle.
- Hlola okuqongelelekile: Khomba izinhlobo ezintathu eziphezulu zokuqukethwe eziphindaphindwayo, njengezibuyekezo zasesonto zomkhiqizo, izikhanyiso zobufakazi noma izikhumbuzo zomcimbi, iqembu lakho eliqala ukuzidala kusuka ekuqaleni njengamanje.
- Yenza impahla ifane: Yakha lokhu njengama-template ekhalenda e-Mydrop, uvale amacaption adingekayo, izilinganiso zemidiya nemithetho yokuqondisa ukugunyaza.
- Phoqelela ushintsho: Ezinsukwini ezi-14 ezizayo, vimbela ukudalwa kwalezi zinhlobo ze-post kusuka ekhanvasini engenalutho. Phoqelela ukusetshenziswa komtapo.
Lolu shintsho lubonakala lubeka imingcele cishe izinsuku ezintathu. Ngemva kwalokho, iqembu lakho lizobona ukuthi liyibuyisile amahora amabili osuku lwalo. Liyeka ukukhathazeka ngokuthi ithegi efanele yezomthetho inamathiselwe yini, noma ukuthi iphimbo lebhrandi liyafana yini ezimakethe, ngoba uhlelo selivele lizibalile lezo zingqinamba.
Uhlaka: Indinganiso Ye-80/20
- Yenza ama-80% afane: Izimvume, amaketanga okugunyaza, ukuqamba amagama empahla, imikhawulo yepulatifomu ngayinye nezimpawu zokulandela imithetho.
- Gxila kuma-20%: Izinkomba zobuciko, ukuxhumana nomphakathi nesikhathi sesicebo.
Uma ususa ama-80% emthwalweni wengqondo wabasebenzi bakho, awonge nje isikhathi. Ubanika isikhala sokubheka idatha ngempela nokukhuluma nezethameli zakho. Usuka ekuposteni okuphendulayo, uye ekuqondiseni okuthatha izinyathelo kusengaphambili.
Isiphetho
Umgomo wokusebenza kwakho kwe-social akumele ube wukukhiqiza okuqukethwe okuningi. Kumele ube wukukhiqiza okuqukethwe okungcono ngokungqubuzana okuncane. Uma uyeka ukuphatha i-post ngayinye ye-social njengesenzakalo esihlukile, ekugcineni uthola ukubona kwesakhiwo okudingekayo ukuze ukhule.
Uma iqembu lakho lisachitha ukuseni lilungisa izilungiselelo ze-post ngesandla, empeleni uqhuba inkampani yokufaka idatha ngesandla eyenzeka iposta ku-social media ngezikhathi ezithile. Isithunzi sangempela sebhrandi ebhizinisini elikhulu sidinga ukwenziwa okufanayo kuhlale kuqhubeka, ngisho nalapho iqembu lakho lingasebenzi.
I-Mydrop yakhelwe lolu shintsho, iguqula amaphethini akho ahlakazekile okushicilela abe uhlelo olulodwa oluphindaphindwayo. Amaqembu e-social asebenza kahle kakhulu awasebenzi nje kanzima. Akha ingqalasizinda eyenza umphumela wekhwalithi ephezulu ube yindlela elula kakhulu. Ukufana akusona isitha sobuciko. Kuyinkundla evumela imibono yakho engcono ukuthi ifinyelele izethameli zayo ngempela.
Ukubuyekezwa kwe-Google
Ukubuyekezwa kwe-Trustpilot
Product Hunt comment
