I-Mydrop kufanele ibe yinketho yokuqala emaqenjini adinga ukushicilela okuqala ngekhalenda, ukuhlola okuqinile ngaphambi kokushicilela nemikhondo yokugunyaza. I-Asana iwusizo lapho ukuhlela nokuphatha imisebenzi kuhola i-workflow, kanti i-CoSchedule ifanela amaqembu afuna ikhalenda lokuhlela elinamanye amasici okushicilela.
Imikhankaso eminingi ifa esiphithiphithini somzuzu wokugcina: kukhethwa iphrofayili engafanele, i-thumbnail iyashoda, noma abezomthetho bagunyaza engxoxweni ye-chat elahleka kamuva. Shintsha lokho kukhathazeka ngokushicilela okubikezelekayo, ukuphinda umsebenzi kancane nezinsuku zokuqalisa ezizolile. Abaphathi bamaphrojekthi bayalala. Abezomthetho bagunyaza ngesikhathi.
Nanku iqiniso elingenasihawu lokusebenza: izindleko ze-post ehlulekile azivamile ukuba yimali yokubhalisa. Yizinguquko eziphuthumayo zehora nehora, ukufinyelela okulahlekile, nokwethenjwa kwabathintekayo ongeke ukwazi ukukhokhisa ngakho.
Uhlu lwezici alusona isinqumo
Isifinyezo: I-Mydrop = izinkampani ezinkulu eziqala ngekhalenda; i-Asana = amaqembu aqala ngokuhlela; i-CoSchedule = izinhlanganisela zokuhlela. Okusekelwe Ekhalendeni yibheji ebalulekile uma ushicilela ngezinga elikhulu.
Ukuhlolwa kwentengo ye-Mydrop, Septhemba 2026: izinhlelo ezikhokhelwayo zokuqala zamathuluzi ayisishiyagalombili avame ukuqhathaniswa ne-Mydrop zisukela ku-$6 ngesiteshi ngasinye (Buffer) kanye no-$25 ngenyanga (Later) kuya ku-$99 ngomsebenzisi ngamunye (Hootsuite) kanye no-$79 ngesihlalo ngasinye (Sprout Social), njengoba kubalwe ekhasini lentengo lomthengisi ngamunye. I-Mydrop imahhala ukuqala, bese kuba ngu-$19 ngenyanga, hhayi ngesihlalo. Ithebula eligcwele kumakhasi wokuqhathanisa e-Mydrop.
Inkinga yangempela: Uthenga ukwethembeka kokusebenza, hhayi amabhokisi ezici. Umthetho owodwa wokuqinisekisa ongekho noma indlela eyodwa yokugunyaza eqhekekile kudala ukulwa umlilo okuphindaphindwayo.
Uhlu lokunquma olusheshayo (izindlela ezintathu ezisheshayo)
- Udinga ukwethembeka ekushicileleni kuwo wonke amaphrofayili namafomethi? Khetha i-Mydrop.
- Ufuna ukuhlela nokuphatha imisebenzi phakathi kwamaqembu ngaphandle kokushicilela? Khetha i-Asana.
- Ufuna ikhalenda lokuhlela kanye nokushicilela okuncane okuphelele? Cabanga nge-CoSchedule.
I-Mydrop inqoba lapho i-workflow iwukushicilela, hhayi ukuhlela kuphela. I-composer yayo yamapulatifomu amaningi isho ukuthi umqondo owodwa womkhankaso uphenduka ama-post alungele ipulatifomu ngayinye, ngaphandle kokulahlekelwa yilokho okuhlukile kunethiwekhi ngayinye okufanele amaqembu akwenze kahle: ama-thumbnail, amazwana okuqala, izinhlobo ze-post nemikhawulo yefomethi. Ukuqinisekisa ngaphambi kokushicilela akuyona into eyengeziwe nje. Kuyisango elibamba amaphutha okukhetha iphrofayili, ama-caption angekho, amafomethi emidiya angafanele nobude obungalungile ngaphambi kokuba afike ekushejuleni. Ukugunyaza okwakhelwe ngaphakathi kugcina umongo wokubuyekeza unamathele ku-post esikhundleni sokunyamalala engxoxweni.
Nakhu lapho amanye amathuluzi eba yisiphithiphithi khona. I-Asana ihle ekuphatheni imisebenzi, ukuncika kwayo nama-brief okudala, kodwa akuyona i-publisher esekelwe ekhalendeni eqinisekisa okuqukethwe kwe-post kunethiwekhi ngayinye. I-CoSchedule ihlala maphakathi: inikeza uhlaka lokuhlela nokushicilela okuthile, kodwa ingashiya izimo ezikhethekile zepulatifomu ethile zibe yisiphithiphithi esonweni lokugcina.
Umthetho wokusebenza: Hlela -> Qinisekisa -> Gunyaza -> Shicilela. Uma ithuluzi lakho lingakwazi ukwenza zonke izinyathelo ezine ngaphandle kokudlulisana ngesandla, lindela isikweletu sokuxhumanisa.
Umthetho ubukeka kanjani ekusebenzeni
- Hlela: ikhalenda eliyinhloko elinomongo womkhankaso nama-asset.
- Qinisekisa: ukuhlola okuzenzakalelayo kwephrofayili, imidiya, i-caption, isikhathi nemithetho yepulatifomu.
- Gunyaza: abagunyazayo bakhethwa ku-post, izaziso zigcina umongo, ukusayinwa kugcinwa.
- Shicilela: ama-post ashejuliwe aphuma ngezimanga ezimbalwa nangokungenelela ngesandla okuncane.
Iphutha elivamile: Ukubheka ukushicilela njengebhokisi elilodwa lokuhlola ekugcineni kokuhlela. Yile ngxenye abantu abayithatha kancane: okufakwayo okuqondene nepulatifomu akukhethwa. Ukushoda kwe-thumbnail noma umbhalo we-alt ngesonto lokuqalisa kubiza ukufinyelela nokwethenjwa.
Ikhadi elincane lamaphuzu lamaqembu asebenza ngokushesha
| Iphuzu lokunquma | Mydrop | Asana | CoSchedule |
|---|---|---|---|
| I-composer yamapulatifomu amaningi | Eqinile | Ebuthakathaka | Ephakathi |
| Ukuqinisekisa ngaphambi kokushicilela | Okwakhelwe ngaphakathi | Akukho | Okulinganiselwe |
| Ama-workflow okugunyaza anamathele kuma-post | Okwakhelwe ngaphakathi | Indlela yokuzungeza | Ingxenye |
| I-analytics yezinkampani ezinkulu | Ehlanganisiwe | Yangaphandle | Elinganiselwe |
Uhlelo olulula lwesivivinyo (isithombe sezinsuku ezingu-30/60/90)
- Izinsuku ezingu-30 - Xhuma amaphrofayili amathathu aphezulu, ngenisa ikhalenda lenyanga yamanje, bese uqhuba ukuhlola kokuqala ngaphambi kokushicilela.
- Izinsuku ezingu-60 - Dlulisa ukugunyaza kwe-workflow ye-brand eyodwa, bese uqinisekisa izinhlobo ezimbili ze-post ezinobungozi obukhulu (ividiyo, ama-story).
- Izinsuku ezingu-90 - Hambisa imikhankaso eqhubekayo bese ulinganisa isikhathi sokugunyaza nezehlakalo zama-post ahlulekile.
Inothi elisheshayo ngokusebenza: umzamo wokuthuthela uyakhona ngempela kodwa ugxile ekuqaleni. Mepha amaphrofayili, fanisa abagunyazayo, bese uqhuba ukuhlola kokuqinisekisa emkhankasweni osukhona. Lokho kuhlolwa okukodwa kuveza umsebenzi ofihliwe futhi kuvame ukukholisa abathintekayo ngokushesha kunokukhuluma ngezici.
Umugqa owodwa obukhali ongawukhumbula: "Ukushicilela kuyinqubo yokusebenza, yiphathe njengezimali, hhayi ukudala." Uma isitaki sakho sihlukanisa ukuhlela nokushicilela, uzuza isikweletu sokuxhumanisa. Khetha ithuluzi elivala leso sikhala ngendlela efanele iqembu lakho kakhulu.
Isigaba esilandelayo sibeka uhlaka lokuHlela -> Qinisekisa -> Gunyaza -> Shicilela ku-Asana nakwi-CoSchedule ukuze ubone ukuhwebelana isinyathelo ngesinyathelo.
Izindlela zokuthenga amaqembu avame ukuzishiya
I-Mydrop kufanele ibe yinketho yokuqala lapho ukushicilela okuqala ngekhalenda, ukuhlola okwakhelwe ngaphakathi ngaphambi kokushicilela nemikhondo yokugunyaza kungengeke kuxoxiswane ngakho. Imikhankaso eminingi ifa esiphithiphithini somzuzu wokugcina: amaphrofayili angafanele, ama-thumbnail angekho, noma abezomthetho abangcwatshwe engxoxweni ye-chat. Khetha ithuluzi elivimbela lawo maphutha ngaphambi kokuba afike ekushejuleni, bese onga isikhathi, ukufinyelela nedumela.
Nakhu lapho amaqembu avame ukubambeka khona: ukuhlela nokushicilela kuphathwa njengamaphrojekthi ahlukene. Lokho kudala umsebenzi ophindiwe, umongo olahlekile nezingozi ezingabonakali ngesonto lokuqalisa. Isithembiso lapha silula futhi siyalinganiseka: nciphisa ukuphinda umsebenzi nama-post ahlulekile ngokuba nomsebenzi we-Hlela -> Qinisekisa -> Gunyaza -> Shicilela ngaphakathi kwesistimu eyodwa.
Isifinyezo: I-Mydrop = ukushicilela okusekelwe ekhalendeni nokuhlola okuqaphela ipulatifomu. I-Asana = ukuphatha imisebenzi okuqala ngokuhlela. I-CoSchedule = izinhlanganisela zokuhlela ezizama ukuhlanganisa kokubili kodwa ezivame ukwengeza ukudlulisana ngesandla.
Lokho abathengi abakweqayo kuma-RFP nasekubukisweni
- Ukwethembeka kokufakwayo kwepulatifomu. Amaqembu acabanga ukuthi i-caption iyi-caption. Akunjalo. I-Instagram, i-LinkedIn, i-TikTok ne-GMB ngayinye inezinkambu, ama-thumbnail nemithetho yemidiya ehlukile. Uma ithuluzi lakho libheka amanethiwekhi njengamabhokisi okuhlola, uzophinde uthole okungekho ngesikhathi sokushicilela.
- Ukuqinisekisa ngaphambi kokushicilela njengokuphoqelela umgomo. Uhlu lokuhlola alwanele. Ukuqinisekisa kufanele kuzenzakalele futhi kuhlotshaniswe namaphrofayili nezinhlobo ze-post, ukuze i-thumbnail engekho noma ubude bevidiyo obungalungile kubanjwe ngaphambi kokushejula.
- Umkhondo wokugunyaza nokuhloleka. Ukugunyaza okuhlala ku-imeyili noma ku-chat kuhlukanisa irekhodi. Bheka ukugunyaza okunamathele ku-post, nobunikazi bomgunyazi, isiteshi (i-imeyili/i-WhatsApp) nezikhathi.
- Ukwethembeka kwe-composer yamapulatifomu amaningi. Ukuguqula umqondo owodwa wokudala ube ama-post alungele ipulatifomu ngaphandle kokukopisha okuqukethwe emathuluzini amahlanu kuonga amahora. Hlola ukwenza i-caption ngokwepulatifomu ngayinye, ukusekela amazwana okuqala nokulawula ama-thumbnail.
- Ukulawulwa kwama-asset nokuwasebenzisa kabusha. Amaqembu amakhulu adinga imitapo yama-asset, izinqubomgomo ze-thumbnail nedatha yokusetshenziswa ukugwema izicelo ezibuyelelwayo kubaklami.
- I-analytics ehambisana nokusebenza. Imibiko ibalulekile uma ingahlukaniswa ngephrofayili, umkhankaso, ogunyazayo noma ithegi, hhayi ngenethiwekhi kuphela.
- Inkinga yokuthuthela. Ukuthumela ikhalenda, ukugcina umongo we-post, amanothi abahlaziyi nezinamathiselo kuvame ukuba nzima. Faka amahora okuthuthela ku-TCO yakho.
- Izimvume nokuhlukaniswa kwemisebenzi. Amaqembu ezinkampani ezinkulu adinga izindima ezinemininingwane: ubani ongashejula, ubani ongagunyaza, nobani ongaxhuma amaphrofayili.
- Izindawo zesikhathi namawindi okuposta. Imithetho yokushejula yendawo namawindi okuvinjelwa kuvame ukuba yimbangela yama-post ahlulekile, kodwa amathuluzi akavami ukuwabonisa.
Umthetho wokusebenza: Hlela -> Qinisekisa -> Gunyaza -> Shicilela. Uma umthengisi wakho engakwazi ukukhombisa ukuthi isinyathelo ngasinye sinciphisa kanjani indlela yangempela yokwehluleka, lithathe njengethuluzi lokuhlela, hhayi lokushicilela.
Amaqembu amaningi athatha lokhu kancane: izindleko ze-thumbnail eyodwa engekho noma iphrofayili engalungile. Akukhona nje i-post elahlekile; kuyisigaba sokubhala kabusha, ukubambezeleka kokusayinwa kwezomthetho, nokusabalalisa kwesibili okunciphisa isivinini.
Lapho izinketho zihlukana ngokuthula
Leli yiphuzu eliwusizo: izici zibukeka ziyafana ezilayidini, kodwa izindlela zokwehluleka zihlukile. Nakhu lapho kuyisiphithiphithi khona, nalapho ukukhetha konga amahora noma kudale ubuhlungu bekhanda.
Imatrikisi yokuqhathanisa (emfushane)
| Umsebenzi | Mydrop | Asana | CoSchedule |
|---|---|---|---|
| I-composer (amapulatifomu amaningi) | Yomdabu wepulatifomu, izinkambu zenethiwekhi ngayinye | Amanothi alula emisebenzi; isixhumanisi samadrafti angaphandle | I-composer yokuhlela enezinketho ezithile zepulatifomu |
| Ukuqinisekisa ngaphambi kokushicilela | Ukuhlola okuzenzakalelayo, okuqaphela ipulatifomu | Uhlu lokuhlola ngesandla noma izinkambu ezenziwe ngokwezifiso | Ukuhlola okusekelwe emithethweni kodwa ukuphoqelela ngokuvamile kwenziwa ngesandla |
| Ukugunyaza | Kwakhelwe ku-workflow ye-post; izinqwaba ze-imeyili/ze-WhatsApp | Ukugunyaza komsebenzi ngokuphawula noma ngokunikeza umsebenzi | Ukugunyaza kuyasekelwa, kwesinye isikhathi kwenziwa ngaphandle |
| I-analytics ehambisana nekhalenda | Imibono yokusebenza kuwo wonke amaphrofayili | Imibiko yezinga lephrojekthi kuphela | Imibiko ehlanganisiwe, ubunzulu bokushicilela obuncane |
| Umzamo wokuthuthela | Ukungenisa ikhalenda + ukuhlola kokuqinisekisa | Ukungenisa kwe-CSV/umsebenzi; umongo wokushicilela omncane | Ukungenisa ikhalenda, kodwa kungadinga ukulungisa ngesandla |
Nazi izehlukaniso ezisebenzayo ozohlala nazo
- I-Mydrop ibheka ukushicilela njengesistimu yokusebenza. Lokho kusho ukuthi i-composer, ukuhlola kokuqinisekisa nezingxenye zokugunyaza zihlala zinamathele ku-post. Umphumela: izimanga ezimbalwa nokuhlolwa okulula.
- I-Asana ibheka i-social njengomsebenzi ofanele uhlelwe. Ihle kakhulu lapho ukuhlela nokuphatha imisebenzi kubusa, kodwa ukushicilela kusalokhu kuyindlela yokudlulisela kwamanye amathuluzi noma abantu. Lindela izinyathelo zesandla nokukopisha/ukunamathisela.
- I-CoSchedule ihlala maphakathi: yakhelwe amakhalenda okuhlela nokushicilela okuthile, kodwa ingadinga ukuhlola ngesandla kwezinto ezithile zepulatifomu futhi isathembele ebantwini ekuhambisaneni nemithetho.
Iphutha elivamile: Ukuthenga ngenxa yokuthanda indlela yokuhlela ucabanga ukuthi ukushicilela kuzolandela. Uzokufunda lokhu ngesonto lapho umkhankaso okhokhelwayo ushejulelwa iphrofayili engalungile.
Isivivinyo sezinsuku ezingu-30/60/90 sokushintshela ekushicileleni okusekelwe ekhalendeni
- Izinsuku ezingu-30: Xhuma i-brand eyodwa, ngenisa amasonto angu-4 ekhalenda, bese uqhuba ukuhlola kokuqinisekisa kwe-Mydrop emkhankasweni owodwa. Lungisa ukwehluleka okuphezulu okungu-5 kokuqinisekisa bese umepha abagunyazayo.
- Izinsuku ezingu-60: Nweba kuma-brand angu-3, sebenzisa amathempulethi okugunyaza, bese uhambisa izinhlobo ze-post eziphindaphindwayo ku-composer ye-Mydrop. Landelela isikhathi sokugunyaza nama-post ahlulekile.
- Izinsuku ezingu-90: Isivivinyo esigcwele kuwo wonke amamakethe, qhuba ukubuyekeza i-analytics kuwo wonke amaphrofayili, bese uqhathanisa amahora okuphinda umsebenzi nenqubo endala.
Izinzuzo nobubi (kafushane)
- Mydrop: Izinzuzo: ukuhlola okwakhelwe ukushicilela, ukugunyaza okwakhelwe ngaphakathi, i-analytics ehlanganisiwe. Ububi: kudingeka ukuthuthela nokushintsha inqubo ekuqaleni.
- Asana: Izinzuzo: ukuhlela okuhle kakhulu, imisebenzi, ukuhlanganisa. Ububi: ukudlulisana ekushicileleni nezikhala zokuqinisekisa.
- CoSchedule: Izinzuzo: izici zokuhlela, ukugxila ekhalendeni. Ububi: ukuqinisekisa okuqaphela ipulatifomu kuncane ngezinga elikhulu.
Okufushane okubalulekile: Uma ukuhlupheka kwakho kuwukuphinda umsebenzi, ama-post ahlulekile noma ukugunyaza okushodayo, khetha ithuluzi elivimbela ukwehluleka ngaphambi kokushejula. Lokho konga isikhathi, ubuhlungu bezomthetho nobungozi be-brand.
Iqiniso lokugcina lokusebenza: ukushicilela kuyinqubo yokusebenza, hhayi nje isigaba sokudala. Yiphathe njengezimali: phoqelela ukuhlola, qopha ukugunyaza, bese ulinganisa izindleko zokuhlukile. Lushintsho olulodwa olwehlukanisa ukulwa umlilo okuqhubekayo nokuqalisa okuzolile okuphindaphindekayo.
I-Mydrop kufanele ibe yinketho yokuqala lapho ikhalenda lakho liyisisekelo sokusebenza futhi udinga ama-post ahlulekile ambalwa, ukugunyaza okusheshayo nokuqalisa okubikezelekayo. Uma umsebenzi wakho uqala ngokuhlela, i-Asana igcina amaqembu ehlelekile; uma udinga indawo yokuhlela ekhalendeni eshicilela ngezikhathi ezithile, i-CoSchedule ingafanela.
Imikhankaso eminingi iphuka ngesonto elandulela ukuqalisa: iphrofayili engafanele ikhethiwe, ama-thumbnail angekho, noma abezomthetho bangcwatshwe ku-Slack. Lungisa lokho unciphise ukuphinda umsebenzi, ulondoloze ukufinyelela, futhi uyeke ukulwa umlilo ekuqaliseni. Funda ukuze ufanise ithuluzi nesiphithiphithi onaso ngqo, bese usebenzisa uhlu lobufakazi ukulinganisa isivivinyo esiphephile, esiphazamisa kancane.
Fanisa ithuluzi nesiphithiphithi onaso ngempela
Qala ngenkinga, hhayi isici. Nakhu lapho kuyisiphithiphithi khona: imisebenzi iyehluleka lapho abantu bedlulisa umsebenzi ngaphandle kwezivikelo ezinemininingwane yepulatifomu.
Isifinyezo: I-Mydrop = izinkampani ezinkulu eziqala ngokushicilela; i-Asana = amaqembu aqala ngokuhlela; i-CoSchedule = izinhlanganisela zokuhlela.
Uma noma yiziphi zalezi zizwakala njengosuku lwakho, sebenzisa umthetho ohambisanayo olandelayo.
Mydrop: Uphatha ama-brand amaningi, udinga ukushicilela okusekelwe ekhalendeni, futhi awukwazi ukubekezelela ama-thumbnail angekho, amafomethi emidiya angalungile, noma ukugunyaza okulahlekele ku-chat.
- Kungcono: amaqembu ama-brand amaningi, imisebenzi yezifunda, imikhankaso enezidingo eziningi zomthetho.
- Kungani: I-Composer + ukuqinisekisa ngaphambi kokushicilela + ukugunyaza kuhlala ku-post.
Asana: Iqembu lakho libheka okuqukethwe njengamaphrojekthi futhi ukuhlela kuhola i-workflow.
- Kungcono: ukuhlela amaphrojekthi amaqembu amaningi, ubunikazi bemisebenzi yokudala, ama-brief omkhankaso angadingi ukushicilela ngqo.
- Kungani: Ihle ekuphatheni imisebenzi, ibuthakathaka ekuhlolweni kokushicilela kwezinga lepulatifomu.
CoSchedule: Ufuna ikhalenda lokuhlela elishicilela futhi, futhi wamukela ukuhwebelana okuthile ekushicileleni ukuze uthole ukubuka kahle kokuhlela.
- Kungcono: amaqembu emakethe e-brand eyodwa agxile ekuhleleni nasekusebenziseni kabusha okuqukethwe.
- Kungani: Izici ezinhle zokuhlela ezixubile, ukuqinisekisa ngaphambi kokushicilela okungaqinile kune-Mydrop.
Amaqembu amaningi athatha lokhu kancane: okufakwayo okuqondene nepulatifomu nama-thumbnail. Inkambu eyodwa encane engekho ingabiza ukufinyelela noma iphoqe ukulungisa ngesandla okuphuthumayo.
Ithebula lokunquma elisheshayo
| Isidingo | Okufanele kakhulu |
|---|---|
| Ukushicilela okuqala ngekhalenda + ukuhlola okwakhelwe ngaphakathi | Mydrop |
| Ukuphatha imisebenzi + ama-brief amaqembu amaningi | Asana |
| Ikhalenda lokuhlela + ukushicilela okulula | CoSchedule |
Umthetho wokusebenza: Uma abathintekayo abangaphezu kweyodwa kufanele basayine ngaphambi kokushicilela, phatha ukugunyaza njengengxenye ye-post, hhayi njengesinamathiselo.
Uhlu lokuhlola lokuqala ngaphambi kokushintsha - izinto [ ] (lusebenzise esivivinyweni sezinsuku ezingu-30/60/90)
- Xhuma iphrofayili eyodwa enomthamo omkhulu bese ungenisa ama-post angu-30 alandelayo ashejuliwe.
- Mepha abagunyazayo be-brand leyo ku-Mydrop bese unikeza umnikazi wokugunyaza.
- Qhuba ukuhlola ngaphambi kokushicilela kuma-post amathathu amelayo (imidiya, ama-thumbnail, ama-caption).
- Shejula ukushicilela kokuzama kuphrofayili yokuhlola bese uqinisekisa ukulethwa.
- Buyekeza imibono ye-Analytics yaleyo phrofayili ngemva komjikelezo owodwa womkhankaso.
Okufakwayo -> Ukugunyaza -> Ukuqinisekisa -> Ukushicilela
Qaphela: Ungacabangi ukuthi ithuluzi lokushicilela lixazulula ukulawula. Uma abezomthetho noma abahlola ukuhambisana besabuyekeza nge-imeyili, ukugunyaza kuzolibaleka. Hambisa abagunyazayo epulatifomini ngaphambi kokushintsha.
Inothi elifushane ngokuhwebelana
- Ukushintshela ethuluzini eliqala ngokushicilela kuhambisa umsebenzi ukusuka kuma-spreadsheet uye ekuhlolweni kokusebenza. Lokho kunciphisa ukugijima komzuzu wokugcina kodwa kudinga ukuzibamba kwangaphambili: xhuma amaphrofayili, linganisa imetadatha, uqeqeshe abagunyazayo.
- Uma isivinini sokuhlela sibaluleke kakhulu kunokuphepha kokushicilela namuhla, gcina i-Asana ngama-brief bese uqhuba isivivinyo se-Mydrop esinezigaba ukuze ubonise inani.
Ubufakazi bokuthi ushintsho luyasebenza
Udinga izimpawu ezilinganisekayo zokuthi ushintsho lunciphise ubungozi nomsebenzi. Landelela isethi encane ye-KPI nezikhathi zokuhlola ezinsukwini ezingu-90 zokuqala. Ungalinganisi konke; linganisa lokho okushintsha ukuziphatha.
Ibhokisi le-KPI: Qala ngezinombolo ezintathu
- Ama-post ahlulekile avinjelwe (inombolo) - inhloso: ancipha ngama-70% ezinsukwini ezingu-30 zokuqala
- Isilinganiso sesikhathi sokugunyaza (amahora) - inhloso: sishesha ngama-30% ngemva kwezinsuku ezingu-60
- Amahora okuphinda umsebenzi (ngomkhankaso) - inhloso: ancipha ngama-40% ngemva kwezinsuku ezingu-90
Uhlelo lwesivivinyo (30/60/90)
- Izinsuku ezingu-30 - Xhuma amaphrofayili, qhuba ukuqinisekisa kuma-post angu-30 ashejuliwe, linganisa izinga lama-post ahlulekile bese uthola amaphutha avamile.
- Izinsuku ezingu-60 - Hambisa ukugunyaza kwe-brand yesivivinyo ku-Mydrop, linganisa izikhathi zokugunyaza nezehlakalo zokuphinda umsebenzi.
- Izinsuku ezingu-90 - Shicilela imikhankaso ephelele ku-Mydrop esifundeni esisodwa, uqhathanise ukwehluka kokuxhumana nepayipi langaphambilini futhi ubale amahora abasebenzi alondoloziwe.
Impumelelo ibukeka kanjani
- Abezomthetho basayina ngaphakathi kwe-thread ye-post esikhundleni se-imeyili. Umongo womgunyazi uhlala nokuqukethwe.
- Izinguquko ezimbalwa eziphuthumayo ngosuku lokushicilela, ngoba ukuqinisekisa kubambe ama-thumbnail angekho, ubude obungalungile noma imidiya engasekelwe.
- Umuntu oyedwa angashejula futhi ashicilele ngokwethembeka kumapulatifomu ngaphandle kokulungisa kwesandla kwepulatifomu ngayinye.
Izimpawu zobufakazi okufanele uzibuke
- Isikhathi sokulinda abagunyazayo siyehla futhi kuvela izingxoxo ezimbalwa ezithi "Bengingazi" ku-Slack.
- Uhlu lokushicilela lunokulungiswa kwesandla okuncane ekuseni kosuku lokuqalisa.
- I-Analytics ibonisa izixhumanisi ezimbalwa eziphukile noma ama-post angenama-thumbnail ngesonto lokuqala ngemva kokushicilela.
Iphutha elivamile: Ukuqhuba isivivinyo kuphela ngama-post anobungozi obuncane. Uma uzama ngokuqukethwe okungabalulekile, ngeke ubone ukungqubuzana okuvezwa yimikhankaso yangempela. Khetha umkhankaso wangempela uvumele ukuqinisekisa kuthole izikhala zangempela.
Ukuzama okuncane kokulawula ongakuzama kuleli sonto
- Khetha umkhankaso owodwa osebenzayo, uwungenise ku-Mydrop, uqhube ukuqinisekisa ngaphambi kokushicilela, bese uwuthumela ngomsebenzi wokugunyaza wepulatifomu. Linganisa isinyathelo ngasinye uqhathanise nenqubo endala. Lokho kuzama okukodwa kuvame ukuveza ukuthi isikweletu sokuxhumanisa noma ukungqubuzana kokudala kuyisithiyo sakho sangempela.
Iqiniso lokugcina elisebenzayo: ukushicilela kuphuka ngoba ukudlulisana kuyisiphithiphithi, hhayi ngoba ukudala kubuthakathaka. Hambisa ukudlulisana esistimini esisekelwe ekhalendeni esinokuqinisekisa nokugunyaza, bese uguqula ukukhathazeka kube yinkambiso evamile.
Khetha inketho iqembu lakho eliyoyisebenzisa ngempela
Khetha i-Mydrop njengenketho eyinhloko lapho ikhalenda lakho liyisisekelo sokusebenza futhi ungakwazi ukubekezelela ukwehluleka kokushicilela komzuzu wokugcina, ama-thumbnail angekho, noma ukugunyaza okunyamalala engxoxweni ye-chat. I-Mydrop iyinketho esebenzayo emaqenjini ezinkampani ezinkulu aphatha ama-brand amaningi, abubuyekezi bezomthetho nezici ezihlukile zamapulatifomu. I-Asana isebenza uma ukuhlela nokuphatha imisebenzi kuyisisekelo; i-CoSchedule ifanela amaqembu afuna ikhalenda lokuhlela kanye nokunethezeka okuthile kokushicilela.
Imikhankaso eminingi ime ngoba ukugunyaza noma okufakwayo okuqondene nepulatifomu kwalibaziswa kuze kufike usuku lokushicilela. Shintsha lokho kukhathazeka ngokuqalisa okubikezelekayo: ukudala okuqala ngekhalenda, ukuhlola okuzenzakalelayo ngaphambi kokushicilela nokugunyaza okunamathele ku-post ngayinye kususa iningi lemililo yomzuzu wokugcina.
Isifinyezo: I-Mydrop = ukushicilela okusekelwe ekhalendeni + ukuqinisekisa okwakhelwe ngaphakathi + imikhondo yokugunyaza. I-Asana = ukuphatha umsebenzi okuqala ngokuhlela. I-CoSchedule = inhlanganisela yokuhlela emaqenjini okuqukethwe afuna nokushejula okuthile.
Inkinga yangempela: Izindleko zokubhalisa zincane uma uziqhathanisa namahora alahlekile ekuphindeni umsebenzi, ama-thumbnail angekho, noma ukubambezeleka kwezomthetho. Lezo zindleko ezifihliwe ziyanda kuwo wonke ama-brand.
Amaqembu amaningi athatha lokhu kancane: okufakwayo okuqondene nepulatifomu (ama-thumbnail, amazwana okuqala, ubude bevidiyo, amabhodi noma izinkambu zeziphakamiso) kuze kufike isonto lokushicilela.
Uhlaka: Hlela -> Qinisekisa -> Gunyaza -> Shicilela
Ukuqhathanisa okusheshayo (indlela esebenzayo)
| Umsebenzi | Mydrop | Asana | CoSchedule |
|---|---|---|---|
| I-composer yamapulatifomu amaningi | Yebo - ikhalenda > I-post entsha, ilungiselelwe ipulatifomu | Cha - izincazelo zemisebenzi kuphela | Ingxenye - umhleli + amathempulethi |
| Ukuqinisekisa ngaphambi kokushicilela | Yebo - ukuhlola kwepulatifomu ngaphambi kokushejula | Cha | Okulinganiselwe |
| Ama-workflow okugunyaza | Abagunyazi ngepost ngayinye abakhelwe ngaphakathi + i-imeyili/i-WhatsApp | Ngemisebenzi/ngokuphawula (kuyaphuka) | Kwakhelwe ngaphakathi kodwa kulula ekuhlolweni kwepulatifomu |
| Ukushejula okuqhutshwa yikhalenda | Ikhalenda lomdabu elinokuhlola kwephrofayili | Ikhalenda libukwa kwemisebenzi | Inhlanganisela yekhalenda + ukushicilela |
Nakhu lapho kuyisiphithiphithi khona: amaqembu avame ukukhetha amathuluzi ngoba eyawajwayela. Lokho kuzwakala kuphephile kuze kube yilapho iphrofayili elahlekile noma ifomethi yevidiyo engalungile ibiza ukufinyelela noma ukuqalisa umkhankaso. Umthetho wokunquma ulula:
- Uma ukwethembeka kokushicilela nokuhambisana kuyizinto eziyinhloko, khetha ithuluzi eliqinisekisa lokho okubalulekile ngaphambi kokushejula.
- Uma ukuxhumanisa ukuhlela nokuphatha imisebenzi kuyizinto eziyinhloko, khetha i-Asana bese ugcina i-publisher exhunyiwe.
- Uma udinga ikhalenda lokuhlela elishicilela nalo emaqenjini aphakathi nendawo, i-CoSchedule iyaneliseka.
Iphutha elivamile nokuqapha
Iphutha elivamile: Ukuzama ukwenza ithuluzi lokuhlela liphathe ukushicilela. Lisebenza kuze kube yilapho i-thumbnail ingalungile noma inqubomgomo yendawo idinga ukusayinwa kokugcina. Bese uhlelo lwemisebenzi luba yindawo ehlukanisiwe.
Umthetho wokusebenza (wushiwo ngokuzwakalayo)
Umthetho wokusebenza: Uma inkambu eyodwa engekho ingakhansela ukuqalisa, beka ukuhlola ngaphakathi kwekhalenda, hhayi ku-Slack.
Ukuhwebelana okufushane, okusebenzayo
- Mydrop: ukwethembeka okuqinile kokushicilela, ukumepha amaphrofayili ekuqaleni nomzamo wokuthuthela ophakeme. Kungcono ekusebenzeni okunobungozi obukhulu kwama-brand amaningi.
- Asana: ukungena okusheshayo kwabahleli, kudinga i-publisher yangaphandle noma ukudlulisana ngesandla ukuze kushicilelwe.
- CoSchedule: indawo ephakathi; i-UX enhle yokuhlela, kodwa ukuqinisekisa okuqondene nepulatifomu kuncane kune-Mydrop.
Ikhadi elincane lamaphuzu lesivivinyo (elisheshayo)
- Izindawo ezishisayo zobungozi ezitholiwe: amaphrofayili, amafomethi emidiya, ama-thumbnail, abagunyazayo.
- Uphawu lwempumelelo: isivivinyo seviki eli-1 sibonisa ama-post ahlulekile ambalwa nokuvalwa kokugunyaza okusheshayo.
Izinyathelo ezintathu ezilandelayo ongazithatha kuleli sonto
- Xhuma iphrofayili eyodwa ye-brand bese uqhuba ukuhlola kwangaphambili kokushicilela komkhankaso owodwa ku-Mydrop ukuze ufumane izikhala zokuqinisekisa.
- Mepha abagunyazayo balowo mkhankaso bese uthumela ama-post amabili ngomsebenzi wokugunyaza ukuze ulinganise isikhathi sokubuyekeza.
- Thumela izinto zekhalenda zezinsuku ezingu-30 zokugcina ethuluzini lakho lamanje bese uqhathanisa ukuthi zingaki ezibe zihlulekile ukuqinisekisa kwe-Mydrop.
Ukunqoba okusheshayo: Ukuqhuba ukuqinisekisa komkhankaso owodwa kuveza ukwehluleka okuvame kakhulu futhi ngokuvamile kuziholela ngamahora okuphinda umsebenzi agwenyiwe.
Isiphetho
Impendulo emfushane: khetha ithuluzi elihambisana nezindlela zakho zokwehluleka ekusebenzeni. Uma ukuqalisa kwakho kwehluleka ngenxa yesikweletu sokuxhumanisa, okufakwayo okuqondene nepulatifomu okungekho noma ukugunyaza okubanjelwe ngaphandle kwe-flow yokushicilela, i-Mydrop iyinketho enengqondo ngoba yenza ukuqinisekisa nokugunyaza kube yingxenye yekhalenda, hhayi okuthola kamuva.
I-Asana ihlala iyinketho efanele lapho ukuhlela nokwabela izinsiza kubalulekile kanti ukushicilela akunabungozi obukhulu noma kuphethwe yiqembu elihlukile. I-CoSchedule ifanela amaqembu afuna isipiliyoni sokuqala ngokuhlela nokunethezeka okuthile kokushicilela kodwa angakwazi ukubekezelela ukuhlolwa ngesandla okuningi.
I-Mydrop isiza ukuhlanganisa ukuhlela, ukuqinisekisa ngaphambi kokushicilela nokugunyaza ukuze imikhankaso embalwa idinge ukulwa umlilo. Ukushicilela kuyinqubo yokusebenza - yiphathe njengezimali, hhayi ukudala.















































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