Ukubuyekeza Noma Ukufaka Ku-archive Amaposti Amadala

Wonke umphathi we-social ozimele ubhekene nesixuku esifanayo samaposti, imibhalo nezikhala ezishejuliwe, okuthi kancane kancane kuphenduke indawo yamathuna yokuqukethwe okusizayo ngengxenye. Amaposti amadala angaqhubeka alethe inani uma ebuyekezwa futhi eyabelwana kabusha. Kodwa angaphinda abe yisikweletu uma edukisa izethameli, ebonisa ulwazi olwedlule isikhathi, noma elimaza igama lebhrendi yakho.

Ukuhlolwa kwentengo ye-Mydrop, Septhemba 2026: izinhlelo ezikhokhelwayo zokuqala zamathuluzi ayisishiyagalombili avame ukuqhathaniswa ne-Mydrop zisukela ku-$6 ngesiteshi ngasinye (Buffer) kanye no-$25 ngenyanga (Later) kuya ku-$99 ngomsebenzisi ngamunye (Hootsuite) kanye no-$199 ngesihlalo ngasinye (Sprout Social), njengoba kubalwe ekhasini lentengo lomthengisi ngamunye. I-Mydrop imahhala ukuqala, bese kuba ngu-$19 ngenyanga, hhayi ngesihlalo. Ithebula eligcwele kumakhasi wokuqhathanisa e-Mydrop.

Lesi siqondiso sikusiza ukuphendula umbuzo wansuku zonke: ingabe le posti kufanele ibuyekezwe noma ifakwe ku-archive? Inhloso ilula futhi iyaphindwa. Sikunikeza izimpawu ezicacile, indlela yomsebenzi emfushane ongayiqhuba ngemizuzu engu-20 kuya kwengu-60 eposini ngayinye, amasu e-archive agwema ukuxakeka isikhathi eside, namathiphu okulinganisa ukuze izinqumo zakho zihlale zingcono.

Uma uphatha amaklayenti amaningi noma uqhuba ibhrendi yakho, lesi sihloko sinikeza indlela elula, engadingi ubuchwepheshe obuningi, efanele isikhathi sakho. Akukho kuhlola okukhulu, akukho amathuluzi abizayo. Yimithetho nje ongayisebenzisa ngenkathi usebenza, kanye nezinyathelo ezimbalwa ezilungele ukuzenzakalela ongazikhulisa kamuva uma usebenzisa i-Mydrop noma i-scheduler efanayo.

Isakhiwo senziwe ngenhloso. Okokuqala izimpawu zesinqumo, ukuze uhlunge ngokushesha. Bese kuba indlela yomsebenzi esheshayo yokubuyekeza, eyenzelwe ukungena phakathi kwezingcingo zamaklayenti. Kulandele izinketho ze-archive nezinye izindlela ezingadingi umzamo omkhulu. Ekugcineni uhlelo lokulinganisa, ukuze umkhuba wakho omncane wokunakekela uphenduke umthombo wokunqoba okuphindaphindwayo. Uma ufunda umugqa owodwa kuphela kule posti, ake kube yilo mthetho: uma iposti isasiza abantu ukuthi bakuthole noma bathenge kuwe, yibuyekeze. Uma idida noma iyadukisa, yifake ku-archive.

Kungani ukubuyekeza okuqukethwe okudala kuyabhekelela

Iningi lamashaneli e-social likhokhela ukuvumelana nokufaneleka. Amaposti amadala asafana nezethameli zakho noma nenkathi angaba yimayini yegolide yokuxhumana nokuguqulwa. Ukubuyekeza iposti kuvame ukudla isikhathi esincane kunokwenza impahla entsha, futhi kugcina ubukhona bakho buzinzile kuwo wonke amashaneli.

Kunezizathu okungenani ezintathu zokubuyekeza amaposti amadala. Okokuqala, ukusebenza kahle. Usunayo impahla, umqondo, futhi kwesinye isikhathi nemidiya. Ukuvuselela ikhephsheni noma ukuxuba kabusha isithombe kungaguqula iposti endala ibe yinto esebenza kabusha ngesikhathi esincane kunokuyenza kusukela ekuqaleni. Kubaphathi abazimele abaphatha amaklayenti nezinsuku zokugcina, lokhu kusebenza kahle kuyisinqumo phakathi kokuthumela umsebenzi nokukhathala.

Okwesibili, ukutholakala nokunakwa. Amapulatifomu akhokhela amaposti abonisa inhloso entsha nokufaneleka. Izinguquko ezincane ziyabalulekile. Ukushintsha usuku, ukuqinisa isihloko, noma ukungeza i-hashtag entsha kungakholisa i-algorithm ukuthi iphinde iyandise iposti. Emapulatifomini lapho isikhathi sakamuva sithonya izincomo, ukubuyekeza kungalethela ukufinyelela okukhulu ngomzamo omncane.

Okwesithathu, ukuphepha kwebhrendi nokunemba. Imikhiqizo, amanani, izinsuku zemicimbi, ngisho nezidingo zomthetho ziyashintsha. Amaposti amadala aphinda imininingwane engalungile angadida abalandeli futhi alimaze ukwethembeka. Ukuhlola okuqukethwe okusheshayo kuqeda lezi zingozi futhi kuvikela igama lakho. Lokhu kubaluleke kakhulu ku-akhawunti zamaklayenti, lapho izithembiso ezingalungile zingadala ukubuyiselwa kwemali noma izingxabano.

Kukhona nenzuzo yokufunda isu. Uma uhlola iposti endala ungathola ukuthi kungani isebenze noma yahluleka. Ingabe isihloko sidonse ukunaka kodwa i-CTA yehluleka? Ingabe uhlobo oluthile lwesithombe lunqobe njalo? Lokho kubona okuncane kukusiza wenze amaposti angcono ngokushesha, ngoba usebenzisa ubufakazi obuvela ku-feed yakho, hhayi ukuqagela.

Ekugcineni, ukubuyekeza okuqukethwe kwehlisa umthwalo wengqondo. Esikhundleni sokuqamba into entsha ungcindezelekile, uxuba kabusha okukhona. Lokho kwehlisa umgoqo wokushicilela, futhi ukushicilela njalo kuyaqoqana kube ukukhula kwangempela ezinyangeni. Kubaphathi abazimele abahlala bexakekile, leli qoqo liyisivikelo esiqinile esehlula ukuphuthuma kokuqukethwe kwesikhathi esisodwa.

Izibonelo ezisebenzayo ezikhulayo

Indawo yokubhaka yasendaweni ibuyekeze iposti yokufundisa eyayibonisa indlela yokupakisha amakhekhe ukuze alethwe. Eyokuqala yayinevidiyo emfushane nekhephsheni elilula. Ngokuqinisa isihloko, ukungeza isixhumanisi esisha sefomu lama-oda, nokuposta kabusha ngamahora okudla kwasekuseni, indawo yokubhaka yaphindaphinda ama-oda avela kuleyo posti ngempelasonto eyodwa. Ushintsho lwathatha intambama eyodwa, kwadingeka ukuhlela okuncane kwekhephsheni nethumbnail entsha kuphela.

Umphathi we-social ozimele wathola intambo endala egciniwe enamathempulethi okuqukethwe. Esikhundleni sokuyidizayina kabusha yonke, wahlukanisa intambo yaba yi-carousel, wengeza i-CTA yokubhalisa ngqo, futhi wayishejula kabusha ngesikhathi sokuphakama senishi yakhe. Lokho kubuyekeza okuncane kwanyusa ukubhalisa kwe-newsletter ngaphandle kokwakha impahla entsha.

Umcebisi we-B2B wasebenzisa ukuhlola ukuthola amaposti amadala ayesathatha ithrafikhi kodwa exhumana namakhasi amanani akudala. Wabuyekeza ama-CTA ukuze akhombe emakhasini amafushane amasha okufika, futhi wengeza inothi elifushane ekhephsheni elichaza ukubuyekezwa. Amazinga okuchofoza anyuka futhi ukudideka kwamakhasimende kwehla.

Lezi zibonelo zabelana ngephethini: ukuhlela okuncane, ukwenza ngokushesha, nomthelela olinganisekayo. Kumphathi ozimele, leyo phethini inqoba imizamo emikhulu engavamile yokuqukethwe. Buyekeza kaningi, funda ngokushesha, futhi ukunqoba okuncane okuqoqanayo kuzodlula amadayisi amakhulu angavamile.

Izimpawu ezithi buyekeza, ungafaki ku-archive

Uma isikhathi sakho silinganiselwe, bheka izimpawu ezicacile zokuthi iposti ifanele ukubuyekezwa. Lezi zimpawu zingaba ezokusebenza, ezezethameli noma ezokuqukethwe. Uma okungenani esisodwa siyasebenza, thambekela ekubuyekezeni.

Izimpawu zokusebenza

1. Ukuxhumana okusasele. Iposti isathola ukuthandwa, amazwana, ukugcinwa noma ukwabelwana, ngisho noma kuncane. Ngisho nokuxhumana okuphansi okuqhubekayo kusho ukuthi okuqukethwe kusasebenza kwenye ingxenye yezethameli zakho. Ukubuyekeza kungakhulisa lelo thuthukelo eliyimfihlo. Linganisa isimo salokho kuxhumana. Uma ukugcinwa noma ukwabelwana kuzinzile, okuqukethwe cishe kuhlala isikhathi eside.

2. Umthombo wethrafikhi ozinzile. Uma iposti idonsa ukuchofoza, ama-DM noma ukuvakashelwa kwephrofayela nge-hashtag, usesho noma izincomo zangaphakathi zepulatifomu, ukubuyekeza iposti kungathuthukisa leyo ndlela. Qaphela kakhulu amaposti athumela abantu ekubhaliseni noma ekhasini lomkhiqizo, ngoba ngisho nokwenyuka okuncane kwephesenti ekuchofozeni kungakhulisa ukuguqulwa.

3. Izibalo ezihlala isikhathi eside. Amanye amaposti aguga kahle. Izifundo, izinhlu zezinyathelo, amathempulethi asheshayo nezintambo zokufundisa kuvame ukuhlala kuwusizo. Uma iposti inomlando wokufinyelela noma ukugcinwa okuzinzile, cishe izozuza ekubuyekezweni kunokuyiyeka.

Izimpawu zezethameli

1. Impendulo eqondile. Amazwana acela ukucaciswa, izixhumanisi ezindala, noma imibuzo yokulandelela, ayisimemo esicacile sokubuyekeza. Guqula imibuzo evamile ibe yikhephsheni entsha noma intambo yempendulo ephendula futhi ixhumanisa nomthombo obuyekeziwe.

2. Ukushintsha kwezidingo zezethameli. Uma iklayenti noma ibhrendi ishintsha ukugxila futhi iposti endala isahambisana nendlela entsha ngokuhlela okuncane, ukubuyekeza kusekela ushintsho ngokushesha kunokwakha okuqukethwe okusha kusukela ekuqaleni.

3. Ukuvumelana nenishi. Uma isigaba esincane sezethameli sixhumana kaningi neposti endala, cabanga ukuyipakisha kabusha ukuze ihlose leyo nishi ngqo. Ukuguqula okuncane kwekhephsheni nama-hashtag aqondisiwe kuvame ukuthola leyo zethameli futhi.

Izimpawu zokuqukethwe

1. Amaqiniso asaliqiniso. Uma amaqiniso, izinqubo noma izibonelo eposteni zisalungile ngokuyinhloko, ukubuyekeza okucacisa, okufinyezayo noma okubeka kabusha umlayezo kuvame ukwanela. Buyekeza izinombolo nezixhumanisi bese ugcina inani eliyisisekelo linjalo.

2. Umqondo oyisisekelo onamandla. Amanye amaposti ayenomqondo ocacile, ongenasikhathi, kodwa ukwenziwa kwawo kwakungemuhle. Uma umqondo usabalulekile, yakha kabusha iposti usebenzisa umqondo ofanayo, kodwa ngezithombe ezingcono, ama-CTA acacile, noma izihloko ezibuyekeziwe.

3. Impahla ongayisebenzisa kabusha. Uma unesithombe esikhwalithi ephezulu, ividiyo emfushane, noma ithempulethi ongayipakisha kabusha, ukubuyekeza ikhephsheni ukuze ufake impilo entsha empahleni kuvame ukuba yindlela esheshayo yokuthola ukunqoba okusha.

Umthetho wesinqumo

Uma isimpawu esingaphezu kwesisodwa siyavumelana, shejula ukubuyekeza ekuhloleni kwakho okuncane okulandelayo. Uma usangabazile, yenza isivivinyo esincane: buyekeza into eyodwa kuphela, njengomugqa wokuqala noma i-CTA, bese ulinganisa impendulo yamahora angu-24 kuya kwangu-72 okuqala. Izivivinyo ezincane ziba yimithetho ethembekile ngokuhamba kwesikhathi.

Izimpawu ezithi faka ku-archive, yeka, noma susa

Ukufaka ku-archive akufani nokukhohlwa. Kusho ukukhipha iposti ekusetshenzisweni okusebenzayo, kodwa uyigcine ilondoloziwe ngenxa yamarekhodi noma yezizathu zomthetho. Ukususa kuphelele kakhulu futhi kufanele kugcinelwe amaposti adala umonakalo noma ukuhlanekezela okukhulu.

Izimpawu zokuxwayisa zokusebenza

1. Ukungabi nakuxhumana isikhathi eside. Uma iposti iyekile ukuthola noma yikuphi ukuxhumana okunomqondo izinyanga, futhi ingabonisi iphethini yokutholakala, ifanele ukufakwa ku-archive. Amaposti angenalutho angeza umsindo kumaphrofayela afuna ukubukeka ehlelekile.

2. Impendulo engemihle eqhubekayo. Uma iposti idonsa izikhalazo, ukungaqondi, noma ukulungiswa komphakathi, ukufaka ku-archive kuvame ukuba yindlela esheshayo yokugwema umonakalo oqhubekayo. Xazulula udaba ngasese, bese ulungisa okuqukethwe noma ukususe.

3. Umsebenzi we-spam noma wamabhothi. Uma iposti ibonisa ukuxhumana okungekhona kwangempela, okungaguquli noma okungasizi ukufinyelela abasebenzisi bangempela, yifake ku-archive futhi ulungise izihlungi zakho zokuqukethwe. Umsebenzi wamabhothi ungaphendula izibalo futhi ufihle abanqobi bangempela.

Izimpawu zobungozi bokuqukethwe nobomthetho

1. Amaqiniso asadala noma angalungile abalulekile. Amaposti anamanani angalungile, iminikelo ephelelwe yisikhathi, noma izimangalo zomthetho yizikweletu. Uma ukulungisa kuzodala ukudideka okungaphezu kwenani, yifake ku-archive bese uyishintsha ngocezu olucacile, olubuyekeziwe. Uma ukulungisa kulula futhi kungeke kuphule izixhumanisi, khetha ukubuyekeza futhi ungeze inothi elifushane lokulungisa ekhephsheni ukuze abafundi babone ukuthi kushintshe ini.

2. Izinkinga zamalungelo okushicilela noma zobumfihlo. Uma iposti iqukethe izithombe, amazwi, noma okunye okuqukethwe okusetshenziswe ngaphandle kwemvume, yifake ku-archive ngokushesha. Gcina amarekhodi esinqumo nesizathu ukuze ukwazi ukuphendula uma ubuzwa. Lapho kungenzeka, shintsha imidiya ngempahla enelayisense noma eyangempela, futhi unake ushintsho ukuze i-analytics ihlale iqhubeka.

3. Ukungavumelani kwebhrendi noma kwezindinganiso. Amabhrendi ayakhula. Uma iposti endala manje iphikisana nenani leklayenti noma nenqubomgomo entsha, yifake ku-archive bese ulungisa okunye okuqukethwe okuvumelana nendlela entsha. Cabanga ukuthi i-archive ethambile noma ukuposta kabusha okuhlelwe kuzogcina ithrafikhi ewusizo yini, kuyilapho kususa imininingwane enenkinga.

Ezinye izimo zisendaweni empunga. Iposti ebhekise entengweni endala ingase isalethe ukuguqulwa, kodwa idale ukudideka uma amakhasimende ebona ulwazi lwakudala. Kulesi simo, pina ukulungisa okufushane emazwaneni bese ufaka isiqalo esithi "Kubuyekeziwe" ekhephsheni. Uma ungakwazi ukulawula umongo noma uma ukudideka kungaholela ekubuyiselweni kwemali, yifake ku-archive kuze kube yilapho kulungile esinye esihlanzekile.

Umongo wamasiko ungashintsha ngokushesha. Okwakwamukelekile unyaka odlule kungase kungamukeleki namuhla. Uma iposti isengozini yokubonakala ingenaso isihawu ngokukhula kwezethameli ezintsha, thintana neklayenti noma nozakwenu ngaphambi kokunquma. Uma usangabazile, khetha indlela enengozi encane: yifake ku-archive manje, bese uyishicilela kamuva ngokubhala kabusha ngokucophelela okuchaza ushintsho.

Ukukhetha phakathi kwe-archive nokususa

I-archive ethambile igcina i-analytics futhi iyindlela ephephile ejwayelekile. Sebenzisa i-archive ethambile uma ufuna ukugcina umlando wokufunda noma amarekhodi omthetho. Susa kuphela uma iposti ibeka ingozi ecacile yomonakalo noma yomthetho, futhi ukuyigcina kungaba kubi kakhulu kunokuyisusa unomphela.

Uma uyisusa, thwebula isithombe sesikrini nenothi elifushane elichaza isizathu. Lokhu kusiza ukuvikela isinqumo sakho uma iklayenti noma osinikeza umsebenzi ebuza kamuva, futhi kugcina umkhondo wakho wokuhlola uhlelekile.

Indlela yomsebenzi emfushane yokubuyekeza abaphathi abazimele abangayiqhuba ngemizuzu engu-20 kuya kwengu-60

Ukubuyekeza okuqukethwe akufanele kube nzima. Uma inqubo yakho isheshe futhi iphindaphindeka, uzoyenza kaningi. Indlela yomsebenzi engezansi ilungiselelwe abaphathi abazimele abaphatha ama-akhawunti amaningi anesikhathi esincane.

Isinyathelo 1 - Ukuhlunga okusheshayo, imizuzu emi-5

Vula uhlu lwakho lokuqukethwe bese ukhetha amaposti akhonjwe isihlungi sakho seviki. Qinisekisa isimpawu esikwenze wakhetha into ngayinye. Ingabe ukusebenza, impendulo yezethameli, noma ukufaneleka kwebhizinisi? Uma iposti yehluleka ngokucacile ekuhloleni kokuphepha, yifake ku-archive kunokuyibuyekeza.

Isinyathelo 2 - Ukuhlola ukuphepha, imizuzu emi-3 kuya kwemi-7

Hlola izinkinga zobumfihlo, zamalungelo okushicilela noma zomthetho. Uma iposti ikhuluma ngentengo, usuku, noma umkhiqizo othile, qinisekisa lelo cala neklayenti noma kumanothi akho. Uma ungakwazi ukuthola isiqinisekiso esisheshayo, shintsha isimangalo sibe ngamagama aphephile noma ufake iposti ku-archive ukuze ibuyekezwe kamuva.

Isinyathelo 3 - Chaza inhloso yokubuyekeza, imizuzu emi-2 kuya kwemi-5

Chaza ngokucacile ukuthi impumelelo ibukeka kanjani. Ingabe ufuna ukugcinwa okuningi, ukuchofoza okuningi, ukubhalisa okuningi, noma ukwethulwa kwebhrendi okuhlanzekile? Inhloso eyodwa elinganisekayo ikusiza ukwahlulela ukusebenza ngaphandle kokucabanga ngokweqile. Isibonelo: "khulisa ukuchofoza kwesixhumanisi sethu sokubhalisa ngama-15 peresenti phakathi kwamahora angama-72." Bhala inhloso ngomugqa owodwa kuthrekha yakho.

Isinyathelo 4 - Hlela ikhephsheni, imizuzu emi-8 kuya kwengu-20

Qala ngesihloko sokuqala. Fushanisa noma qinisa umugqa wokuqala ukuze abantu bayeke ukuskrola. Susa noma yini ethintekayo ngesikhathi, buyekeza izibalo, bese ushintsha i-CTA ukuze ihambisane nenhloso yokubuyekeza. Sebenzisa ulimi olulula nomyalo owodwa ocacile ku-CTA.

Uma ikhephsheni lide, ligcobhe libe izigaba ezimbili ezicacile, bese ungeza isikhumbuzo esigqamile noma i-emoji ukuze wenze isikhombi esibonakalayo. Gcina imisho emifushane futhi ugweme ulimi lobuchwepheshe oluningi. Inhloso iwukucaca nokuqonda ngokushesha.

Isinyathelo 5 - Buyekeza imidiya, imizuzu emi-5 kuya kwengu-15

Uma unesithombe sokuqala, sisebenzise ngokuhlela okulula: sika, shintsha umbala, noma wengeze umbhalo womugqa owodwa phezulu. Kuvidiyo, sika imizuzwana emibili yokuqala ukuze uqinise isihloko. Uma usangabazile, sebenzisa impahla efanayo ngekhephsheni elisha esikhundleni sokwakha imidiya entsha.

Isinyathelo 6 - Ama-hashtag nemethadatha, imizuzu emi-3 kuya kwemi-8

Buyekeza ama-hashtag namatag ezihloko. Shintsha amatag abanzi ngohlu olugxilile lwamagama amahlanu kuya kweyishumi alandela ulimi lwamanje lokusesha. Engeza umbhalo we-alt obuyekeziwe wokufinyeleleka nokutholakala kangcono lapho amapulatifomu esebenzisa leyo methadatha njengezimpawu.

Isinyathelo 7 - Shejula, hlola, futhi uqaphele, imizuzu emi-5 kuya kweyi-10

Shejula kabusha iposti ebuyekeziwe ngesikhathi lapho i-akhawunti inakwa kakhulu. Uma i-scheduler yakho iyakusekela, sebenzisa ikhephsheni lokuhlola nokubuka kuqala ukuqinisekisa ifomethi. Ngemva kokushicilela, qaphela amahora ayisithupha kuya kwangu-24 okuqala futhi uphendule amazwana ngokushesha ukuze ukhuthaze i-algorithm ukuthi iqhubeke nokubonisa iposti.

Isinyathelo 8 - Inothi elisheshayo lerekhodi, imizuzu emi-2

Bhala inothi elingumugqa owodwa kuthrekha yeposti: yini eshintshile, inhloso yokubuyekeza nosuku lokushicilela. Ngokuhamba kwesikhathi leli logi liba yisethi encane yedatha ongawusebenzisa ukuqhathanisa ukuthi yimaphi amasu okubuyekeza asebenza kangcono.

Amathiphu okusheshisa inqubo

• Sebenzisa amathempulethi ezinhlobo ezijwayelekile zokubuyekeza: isihloko kuphela, i-CTA kuphela, noma imidiya kuphela. Amathempulethi asusa ukukhathala kokukhetha.
• Hlanganisa ukuhlela okufanayo phakathi kwamaposti ukuze usebenzise kabusha umsebenzi ofanayo wobuciko.
• Gcina ifayela elifushane lezihloko, ama-hook nama-CTA asebenza njalo enisheni yakho.

Lolu hlelo luthanda isivinini ngaphezu kobuphelele. Inhloso iwukwenza umehluko manje, ufunde kamuva. Uma unamathuluzi okuzenzakalela, ungalinganisa futhi uhlanganise lezi zinyathelo, kodwa indlela yesandla engenhla iyasebenza ngaphandle kobuchwepheshe obungeziwe.

Amasu e-archive nezinye izindlela ezingadingi umzamo omkhulu

Ukufaka ku-archive akudingeki kube unomphela noma kubuhlungu. Cabanga ngakho njengokubeka okuqukethwe efolda ethule, lapho kungalimazi khona ukusebenza. Kunezigaba eziningana ze-archive nezinye izindlela ezikuvumela ukugcina inani ngengozi encane.

I-archive ethambile - fihla ngaphandle kokususa

Amapulatifomu amaningi anesici se-archive esikhipha iposti ekubonweni umphakathi, kodwa sigcine ku-akhawunti yakho. Sisebenzise lapho iposti inenani lomlando noma i-analytics ofuna ukuyigcina. I-archive ethambile iyindlela engonakalisi kakhulu futhi isebenza kahle lapho ungase usebenzise kabusha umqondo oyisisekelo kamuva.

I-archive ethule - yikhiphe ku-feed, kodwa ugcine izixhumanisi

Uma iposti ilethela izixhumanisi noma inani le-SEO, kodwa ibukeka isidala ku-feed, shicilela kabusha inguqulo ebuyekeziwe ngenkathi ugcina i-URL yokuqala itholakala. Amanye amapulatifomu akuvumela ukususa amaposti egridini yephrofayela, kodwa ugcine izixhumanisi zisebenza. Lokhu kugcina ithrafikhi evela kwezinye izindawo, kuyilapho kuhlanza iphrofayela ebonakalayo.

I-archive eqinile - ukususa unomphela

Susa kuphela uma iposti ilimaza, ayisemthethweni, noma ingenakulungiswa. Ngaphambi kokususa, thwebula isithombe sesikrini ugcine ikhophi yamarekhodi, bese ususa iposti. Gcina inothi elifushane kuthrekha yeposti elichaza isizathu, ukuze ukwazi ukuchaza ukususa kuleklayenti.

Sebenzisa kabusha esikhundleni se-archive

Kwesinye isikhathi ukuguqula iposti endala ibe ifomethi entsha kushesha kunokuyifaka ku-archive. Guqula iposti emile ibe yi-carousel, i-imeyili, intambo, noma ividiyo emfushane. Ukusebenzisa kabusha kugcina umqondo oyisisekelo futhi kukuvumela ukufinyelela izethameli ezithanda amafomethi ahlukene.

Amasesheni e-archive ngobuningi

Uma uphatha ama-akhawunti amaningi, beka eceleni iseshini eyodwa yomsebenzi ngenyanga ukuze ufake ku-archive ngobuningi amaposti anenani eliphansi. Sebenzisa izihlungi ezilula: amaposti amadala kunezinyanga eziyi-18 angenakuxhumana, noma amaposti aqukethe izinsuku ezindala kunonyaka owodwa. Ukuhlanganisa kusindisa ukushintsha komongo futhi kugcina i-feed yakho igxile.

Ukuzenzakalela kwe-archive

Uma usebenzisa i-Mydrop noma enye i-scheduler, yakha umthetho olula okhomba amaposti amadala kunezinyanga ezingu-X anokuxhumana okuphansi ukuze abuyekezwe. Ukuzenzakalela akufanele kususe ngokuzenzakalelayo, kodwa uphawu lusiza ukubeka ngokubaluleka lokho ongakuhlola esiseshini esifushane senyanga.

Ukucaca kumaklayenti

Ku-akhawunti zamaklayenti, engeza inothi elisheshayo ngaphambi kokufaka ku-archive elichaza ukuthi kungani ususa okuqukethwe. Amaklayenti ayakwazisa icala lebhizinisi elifushane: "Ukufaka ku-archive amaposti amadala adukisa ngamanani kuzovikela ukuguqulwa futhi kuthuthukise ukwethembana." I-imeyili emfushane noma inothi elilogiwe linciphisa ukumangala.

Amasu e-archive anwetshiwe

Sebenzisa izici zepulatifomu ukunciphisa ingozi ngokushesha. Isibonelo, pina ukulungisa okufushane emazwaneni ukuze ukhombe ngokushesha ulwazi olungalungile ngenkathi iposti isaphila. Engeza isiqalo esilula ekhephsheni esithi "Kubuyekeziwe" ukuze abakubukayo ku-feed babone ushintsho. Uma iphutha lincane, lokhu kugcina ithrafikhi ngenkathi kulungisa udaba.

Ngamaposti anobungozi obukhulu, lungisa umbhalo wokushintshwa ngaphambi kokususa owokuqala. Lokho kukuvumela ukushintsha okuqukethwe ngokushesha uma iklayenti ligunyaza, futhi kugcina isivinini sakho sokushicilela. Kwamanye amapulatifomu ungaphinde uhambise okuqukethwe kuma-albhamu angasese noma kumafolda emibhalo, ugcine i-analytics ukuze uyibuyekeze kamuva.

Uma ufaka ku-archive ngenxa yezinkinga zamalungelo okushicilela noma zobumfihlo, cabanga ukuthi inguqulo efihliwe ingahlala yini. Ukusika isithombe, ukufiphaza ubuso, noma ukushintsha igama ngelebula elivamile kungagcina umqondo ngaphandle kokuvezwa komthetho. Njalo bhala phansi ukufihla nesizathu ukuze uchaze isinqumo kamuva.

Uma ufaka ku-archive ngobuningi, gcina i-archive log emfushane ene-ID yeposti, isizathu nesenzo esenziwe. Ilogi liba wusizo emibikweni yamaklayenti nasekulinganiseni izindleko zokuhlanza. Likwenza futhi kube lula ukubuyisela okuqukethwe uma ushintsha umqondo kamuva.

Amathempulethi amancane okuxhumana

• Inothi elisheshayo leklayenti: "Ngifaka ku-archive amaposti amadala angase adukise ngamanani. Ngigcine i-analytics futhi ngibhale okuzoshintsha kuwo. Ukugunyaza ukushintshwa kuzothatha imizuzu emi-2."
• Ukulungisa ekhomentini: "Kubuyekeziwe: bona isixhumanisi esilungisiwe nemininingwane ngenhla." Gcina ukulungisa kufushane futhi kunamaqiniso.

Lawa masu amancane akuvumela ukunciphisa ingozi ngokushesha, ugcine inani lebhizinisi lapho kungenzeka.

Ukulinganisa umthelela nokunquma isikhathi

Izinqumo ziba ngcono ngokulinganisa. Gcina izibalo zilula, ngoba uhlala uphithene. Gxila ku-KPI eyodwa eyinhloko yamaposti abuyekeziwe, kanye nesethi encane yezibalo zokuxilonga ezikutshela ukuthi ushintsho lusebenzile yini.

Khetha i-KPI eyodwa

Khetha isibalo esisodwa esinentsingiselo kakhulu ekubuyekezweni ngakunye. Uma iposti ikhangisa ikhasi lokufika, sebenzisa ukuchofoza kwesixhumanisi noma izinga lokuguqulwa. Uma iposti iyomsebenzi webhrendi, sebenzisa ukugcinwa, ukwabelwana, noma amazwana njenge-KPI. Gwema izibalo zokuzazisa njengenhloso eyinhloko.

Linganisa ukuxilonga

Landelela izibalo ezintathu zokuxilonga ezisheshayo: ukufinyelela, izinga lokuxhumana, nezinga lokuchofoza lapho kufanelekile. Thwebula amanani ngaphambi kokubuyekeza naphakathi kwamahora angu-24 kuya kwangu-72 ngemva kokuposta kabusha. Leyo nkathi emfushane ivame ukwanela ukwahlulela ukuthi ukubuyekeza kuthuthukise yini isivinini sokuqala.

Ukuhlola kwe-A/B okulula

Uma i-scheduler yakho isekela ukuposta kwe-A/B, zama iposti ebuyekeziwe uyiqhathanise nokuqala ngokusebenza okufushane. Gcina isivivinyo sikhawulelwe esinqunyini esisodwa noma ezimbili: isihloko esisha, i-CTA eshintshiwe, noma imidiya entsha. Imiphumela ye-A/B ithembeke kakhulu kunemizwa nje.

Izincomo zesikhathi

Ukuhlola okuncane kweviki. Chitha imizuzu engu-30 njalo ngeviki ubuyekeza amaposti angu-3 kuya kwangu-5 asabonisa inani. Buyekeza elilodwa bese ufaka elilodwa ku-archive. Lokhu kugcina i-backlog iphathekile.

Ukubuyekezwa kwenyanga ngobuningi. Kanye ngenyanga, yenza iseshini yemizuzu engu-60 kuya kwengu-90 egxile kumaposti amadala kunezinyanga ezintathu. Khomba amaposti anamandla amakhulu okubuyekezwa, nalawo asebenza kabi ukuze afakwe ku-archive.

Ukuhlolwa okujulile kwekota. Njalo ngekota, buyekeza izigaba zesu: amanani, amakhasi amasevisi, amaposti ezibhengezo zomkhiqizo nezifundo ezihlala isikhathi eside. Lawa ngamaposti abalulekile ekuguqulweni nasekuvumelaneni kwebhrendi.

Ukulandelela nokufunda

Gcina i-spreadsheet elula enamakholomu e-ID yeposti, usuku lokushicilela lokuqala, isenzo esenziwe, inhloso ye-KPI nomphumela. Ngokuhamba kwesikhathi uzobona amaphethini. Mhlawumbe ama-carousel athola ukuthandwa okuningi lapho ebuyekezwa, noma amaposti anezibalo ezibuyekeziwe enza kangcono kunamanye. Sebenzisa lokho kunqoba ukuqondisa ukubuyekeza okuzayo nokuthethelela isikhathi sakho kumaklayenti.

Amasampula amancane awanankinga. Inhloso akusilo ukubaluleka okuphelele kwezibalo, kodwa intuthuko eqhubekayo. Uma ushintsho luphambene ngokucacile, buyisela futhi uzame enye indlela.

Isiphetho

Ukubuyekeza noma ukufaka amaposti e-social amadala ku-archive akusona isiqondiso esithokozisayo, kodwa kunomthelela omkhulu. Kumphathi we-social ozimele ophithene, inqubo emfushane, ephindaphindwayo elinganisa isivinini nokuphepha iyindlela engcono yokuhamba phambili. Sebenzisa izimpawu ezicacile ukunquma ukuthi ubuyekeze noma ufake ku-archive. Landela indlela yomsebenzi emfushane ukubuyekeza okuqukethwe ngokushesha. Faka ku-archive ngokucophelela futhi ugcine irekhodi elilula ukuze ufunde ukuthi yini esebenzayo.

Qala ngeseshini eyodwa yeviki, bese ukhula uma usuvamile. Ngokuhamba kwesikhathi lo mkhuba omncane wokunakekela uzokwenza ama-feed akho abukeke enenhloso, uvikele ibhrendi yakho, futhi ubuyisele ukuxhumana ekuqukethweni okungaba ukhohliwe.

Usukulungele ukwenza lokhu kube yingxenye yomkhuba wakho? Khetha amaposti amathathu kuleli viki anesimpawu esisodwa sokubuyekeza noma ngaphezulu, uqhube indlela yomsebenzi yokubuyekeza yemizuzu engu-20 kuya kwengu-60. Bhala phansi umphumela bese uphinda ngeviki elizayo.