How to Audit Campaign Post Performance in Mydrop Analytics

By the end of this tutorial you will be able to open Analytics > Posts, filter by connected profiles and a date range, compare post-level metrics, and identify the top-performing campaign posts with visible Post thumbnail for action.

Before you start

Checklist:

• Confirm the social profiles you want to analyze are connected and recently synced.
• Know the campaign date range you want to inspect.
• Ensure there are posts published during that date range for the profiles you will select.
• Have a quick list of profiles to compare (for example: Instagram account A, Facebook page B).

1. Open the feature

2. Click Analytics in the main menu.

3. Click Posts in the Analytics submenu.

4. Wait for the Posts view to load. You should see a table or list of posts with a Post thumbnail for each row.

5. Set up the basics

6. Click the profile filter near the top of the Posts view.

7. Select one or more connected profiles to include in this review.

8. Click the date range control or a preset (last 7 days, last 30 days, custom).

9. Choose the campaign start and end dates if using custom.

10. Confirm the table refreshes to the selected profiles and dates. Rows should appear or update to show posts in that period.

11. Add the content or settings

12. Use the search box to type campaign names, keywords, or hashtags to narrow results to campaign posts.

13. Click any column header to sort by a metric (for example, Engagement rate or Reach).

14. Use the column visibility or settings menu to enable these columns if hidden: views, reach, likes, comments, posts, followers, engagement rate.

15. Confirm each row shows a Post thumbnail and the enabled metric columns show numeric values.

16. Review the workflow

17. Scan for posts with the highest engagement rate and sufficient reach.

18. Compare likes and comments to spot content that drove conversation versus passive views.

19. Identify top performers per profile by sorting the Engagement rate column for each profile selection.

20. Note low performers that have low engagement rate and low reach for potential reuse or revision.

Verification checks

• Posts view loaded and shows a Post thumbnail on each row.
• Profile filter reflects the profiles you selected.
• Date range at the top matches the campaign period you intended.
• Enabled metric columns display numbers for views, reach, likes, comments, posts, followers, and engagement rate.
• Sorting or search returns campaign posts you expect to see.

Common setup mistakes

• Profiles not connected or not synced, which leaves posts out of the results.
• Wrong date range or preset that excludes the campaign window.
• Hiding metric columns so engagement rate or reach are not visible.
• Relying on a single metric (for example likes only) instead of using engagement rate plus reach.

Troubleshooting and next steps

• If posts are missing, go to Profiles > Connect profile and refresh the connection, then re-open Analytics > Posts.
• If numbers look unexpected, try a shorter preset or a different date range to confirm trends.
• Export or copy the filtered table for team review if you need to share results.
• Repeat the process across different profile combinations to confirm consistent winners.

Conclusion Follow the steps above to move from raw post lists to a quick comparison of which campaign content worked. Use the profile filter, date range, search, and metric columns to identify top-performing posts and decide what to keep or change.

Outcome: Quickly identify which campaign posts and profiles drove the best engagement in a chosen period by opening Analytics > Posts and preparing the profile and date filters.

Step 1: Open the feature

1. From the Mydrop main navigation, click Analytics.
2. In the Analytics menu, click Posts.
3. Wait for the Posts view to appear. The page should show a list or table of posts.
4. Scan the first rows to confirm a Post thumbnail is visible for each row. The thumbnail is a small image next to the post entry.
5. Check that column headers or labels appear above the list. Typical headers include metrics and the post identifier.
6. If the Posts view takes a moment to load, allow a few seconds and then refresh the page if it stays blank.
7. If the list is empty, do not proceed to analysis yet. Continue to Step 2 to ensure profile and date filters are set correctly.

What to look for after opening

• A populated list of posts or an empty list with a clear message.
• Post thumbnail visible next to each row when posts exist.
• Column headers above the list so metrics can be compared.

Why this matters

• Confirming the Posts view and thumbnails are present prevents wasting time on filters or sorting when the page itself is not loaded correctly.

Step 2: Set up the basics

1. Locate the profile filter at the top of the Posts view. It is usually labeled with a profile or account name placeholder.
2. Click the profile filter and select one or more connected profiles you want to analyze. Select multiple profiles to compare across channels.
3. Locate the date range control or presets. Common presets include recent periods like Last 7 days, Last 30 days, or a Custom range option.
4. Choose a preset if it matches your campaign window, or open the date picker to set a custom start and end date for the campaign period.
5. After selecting profiles and a date range, click Apply or the equivalent action control, if shown.
6. Wait for the table or list to update. The content should refresh to reflect the selected profiles and date window.
7. Verify the updated rows match your selection by checking dates, profile names, or other identifiers in the list.
8. Confirm that each visible post row still shows a Post thumbnail. If thumbnails disappear after filtering, try a different profile or refresh the sync for that profile.

Quick verification checklist

• Selected profiles are shown in the profile filter area.
• Date range matches the campaign window or preset you intended.
• The posts list updates automatically and displays entries within the selected dates.
• Post thumbnail appears for each row containing a post.

Troubleshooting notes for this step

• If no posts appear after applying filters, confirm the chosen profiles are connected and have posts in that date range.
• If the date picker resets or shows unexpected dates, reselect the range and apply again.
• If only one profile is needed for the review, select just that profile to reduce noise.

What you should see when setup is correct

• The Posts view shows only posts from the selected profiles and dates.
• Post thumbnail visible for each row so you can identify creative at a glance.
• Column headers and row counts reflect the applied filters.

Why these settings matter

• Choosing the correct profiles and date range scopes the analysis to the campaign content you need.
• Seeing thumbnails while the filters are active lets teams recognize creative quickly and link metrics to specific posts.

Next

• After profiles and dates are set and verified, proceed to add content-level filters, enable metric columns, or use search and sorting to surface campaign posts for comparison.

Outcome: After these steps you will surface campaign posts, enable the right metric columns, and confirm Post thumbnail appears for each row so you can compare post-level performance across profiles.

Step 3: Add the content or settings

Use the Posts view you already opened and filtered for profiles and date range.

Checklist before changes

1. Confirm the profile filter and date range are set from Step 2.
2. Have the campaign name, hashtag, or keywords ready for search.
3. Note which metrics you want to compare (for example engagement rate and reach).

Step-by-step

1. Use the search box at the top of the posts list.

   • Type the campaign name, hashtag, or a keyword.
   • Press Enter or click the search icon.
   • Check: the list narrows to posts that match the keyword.

2. Use column sorting to surface likely winners.

   • Click the Engagement Rate column header to sort by engagement rate (click again to toggle ascending/descending).
   • Repeat for Reach, Likes, or Comments to re-order results.
   • Check: rows re-sort immediately and the highest or lowest values appear at the top.

3. Enable the metric columns you need.

   • Open the Columns or Customize menu (usually above the table).
   • Turn on Views, Reach, Likes, Comments, Posts, Followers, and Engagement Rate.
   • Check: those columns appear in the table for every row.

4. Confirm Post thumbnail is visible for each post row.

   • Look at the left side of each row for the Post thumbnail.
   • If a thumbnail is missing, confirm that the post has media and the selected profile supports thumbnails.
   • Check: every listed post shows a thumbnail image or clear preview.

5. Narrow results with sorting and quick filters.

   • Use available sort options (date, engagement, reach) to focus results.
   • If you need only published posts or a specific channel, re-open the profile filter and select the single profile.
   • Check: the table updates and retains the enabled columns and thumbnail display.

6. Open a post for details.

   • Click the post row or its thumbnail to view the post-level detail (preview and full metric set).
   • Check: detail view shows the same metrics as the table and confirms the thumbnail is correct.

Why these settings matter

• Enabling the right columns and using search ensures campaign posts are visible and comparable.
• Thumbnails make it quicker to recognize posts when deciding what to keep or change.

Step 4: Review the workflow

Compare posts and identify what to act on.

Step-by-step

1. Choose primary comparison metrics.

   • Use Engagement Rate plus Reach as the primary pair.
   • Add Likes and Comments to validate engagement quality.
   • Check: those columns are visible and populated for rows in your date range.

2. Find top-performing posts.

   • Sort by Engagement Rate descending.
   • For each top post, check Reach to ensure the engagement is meaningful at scale.
   • Check: top rows combine high engagement rate and acceptable reach.

3. Identify underperformers.

   • Sort by Engagement Rate ascending or filter for low values.
   • Review the post thumbnail and content to see why performance is low (format, caption, timing).
   • Check: bottom rows are consistently low across multiple metrics or have low reach.

4. Compare across profiles.

   • Use the profile filter to switch between connected accounts or select multiple profiles.
   • Repeat sorting to see which profile produced the best posts for this campaign.
   • Check: you can see profile-level differences in the same metric columns.

5. Make a short action list.

   • For each top post, note if the format or caption should be reused.
   • For each weak post, note whether to revise or pause similar content.
   • Optional: use the export or copy option to send the table to teammates for review.
   • Check: your action list references specific post thumbnails and metric values.

Quick verification checklist

• The Posts table shows the date range you chose.
• Profile filter reflects the accounts you want to compare.
• Post thumbnail appears for each row.
• Views, Reach, Likes, Comments, Followers, and Engagement Rate columns are visible and populated.
• Sorting highlights clear top and bottom performers.

Common mistakes to avoid

• Wrong date range or preset that excludes campaign posts.
• Hidden metric columns that hide engagement data.
• Profile not selected or not synced so posts do not appear.
• Relying on a single metric; always check engagement rate with reach.

When these checks pass, the table gives clear, post-level evidence to decide which campaign content to keep, replicate, or revise.

Troubleshooting and next steps

After these troubleshooting steps you should be able to surface missing posts, correct metric displays, and decide practical next steps when Analytics > Posts does not show expected campaign results.

Quick checklist to use before deeper troubleshooting:

1. Confirm the profile(s) you expect are connected and synced.
2. Confirm the date range matches the campaign period.
3. Confirm filters and column visibility include the metrics you need.

If posts are missing or metrics look wrong

1. Refresh profile sync.
   • Open Profiles, find the connected account, and use the refresh or sync control shown for that account.
   • Wait a few minutes and then return to Analytics > Posts and reapply the profile filter.
2. Reconnect a failing profile.
   • If a profile shows as disconnected, open Profiles > Connect profile and follow the on-screen connect steps, then re-sync.
3. Expand the date range.
   • In Analytics > Posts use the date range picker or a wider preset. Confirm the applied date range appears in the header and the table updates.
4. Reset active filters and search.
   • Clear the search box and any profile or tag filters, then search again for the campaign name or post text.
5. Unhide metric or thumbnail columns.
   • Open the table columns or view menu, enable views, reach, likes, comments, followers, engagement rate, and Post thumbnail. Confirm each row shows a thumbnail where available.

When metrics are present but results are confusing

1. Compare engagement rate with reach.
   • Sort by engagement rate and then by reach. High engagement on low reach can look good but may not scale.
2. Use sorting and the search box.
   • Sort by likes, comments, or engagement rate to expose top and bottom performers. Use search to limit to campaign-specific captions or tags.

How to verify a fix worked

1. The Posts list refreshes after each action.
2. The header shows the selected profiles and the applied date range.
3. Each row for your campaign contains a Post thumbnail and populated columns for the metrics you enabled.
4. Sorting and search return rows that match the campaign name and expected date window.

Common mistakes and direct fixes

• Profiles not connected or not synced
  • Fix: Reconnect or refresh the profile in Profiles, then re-open Analytics > Posts.
• Wrong date range or preset
  • Fix: Reapply the correct custom dates or choose the preset that covers the campaign.
• Relying on a single metric
  • Fix: Enable both engagement rate and reach; cross-check likes/comments with reach before concluding success.
• Hidden columns or filters exclude campaign posts
  • Fix: Open the columns menu and any active filters. Re-enable columns and clear filters that exclude campaign tags or profiles.

Next steps once data is correct

1. Export the view for review.
   • Use the export or copy option in Analytics to produce a CSV or clipboard copy for the team.
2. Mark or collect top posts.
   • Note post thumbnails and top metrics for reuse or replication in the next campaign.
3. Save high-performing setups as templates.
   • Create a post template from a strong post in Calendar > Templates to standardize future content.
4. Start an approval or update workflow.
   • If changes are needed, send selected posts or drafts into Calendar > Post approval to loop in approvers.
5. Schedule follow-up syncs.
   • If historical posts are still delayed, plan a profile sync and recheck Analytics the next day.

Short troubleshooting flow to try quickly

1. Confirm profiles and date range.
2. Clear filters and re-run the search.
3. Unhide metrics and confirm Post thumbnail appears.
4. Refresh or reconnect profile if results still differ.
5. Export and share findings.

Conclusion

Use these checks to restore missing posts, confirm metrics, and produce a shareable list of top-performing campaign posts. When Analytics > Posts shows the correct profile names, date range, Post thumbnails, and the metric columns (views, reach, likes, comments, followers, engagement rate) you are ready to decide what to keep, repeat, or change.